A DEVELOPMENT STRATEGY FOR A FURNITURE COMPANY DURING THE CRISIS PERIOD
Petukhov, Aleksei (2015)
Petukhov, Aleksei
Centria-ammattikorkeakoulu (Keski-Pohjanmaan ammattikorkeakoulu)
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015112718155
https://urn.fi/URN:NBN:fi:amk-2015112718155
Tiivistelmä
Furniture manufacturing has been existing for many years by now, and it still exists. However, since there was a crisis situation in the late 2014, many businesses have faced different kinds of problems, mostly the economic and financial ones, so they have to regain the previous positions, and come back to the profitable state of affairs.
This thesis is related to an existing company ‘Transform-Mebel Ltd’, located in Saint Petersburg, Russia. As the company is not a large corporation, the crisis affected it rather significantly. The company is not going to announce its bankruptcy, but it is not possible to say that everything is running well inside it.
This thesis work presents some possible ways of overcoming the difficulties. It gives superficial ideas about the strategies that might be implemented in order to recover the company’s wellbeing, and create a solid groundwork for the future growth and development.
All the information written in this thesis is based on the personal work experience in the company and on the interviews with the CEO and other influential representatives of the company.
This thesis is related to an existing company ‘Transform-Mebel Ltd’, located in Saint Petersburg, Russia. As the company is not a large corporation, the crisis affected it rather significantly. The company is not going to announce its bankruptcy, but it is not possible to say that everything is running well inside it.
This thesis work presents some possible ways of overcoming the difficulties. It gives superficial ideas about the strategies that might be implemented in order to recover the company’s wellbeing, and create a solid groundwork for the future growth and development.
All the information written in this thesis is based on the personal work experience in the company and on the interviews with the CEO and other influential representatives of the company.