Developing international services of Tampere Chamber and Commerce by using the method of productization
Hildén, Pinja (2015)
Hildén, Pinja
Tampereen ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015120319097
https://urn.fi/URN:NBN:fi:amk-2015120319097
Tiivistelmä
This thesis was commissioned by Tampere Chamber of Commerce in order to study if the current internationalization services are corresponding with the customer needs. The thesis studied the current statek of international trade in Finland further focusing on Piranmaa region. Secondary data was collected by analyzing the internationalization surveys of Team Finland on the national level and surveys implemented by Tampere Chamber of Commerce to gain insights in the regional level. Based on the findings a qualitative research was executed by interviewing potential and existing customers in order to maintain a customer centric approach.
The main purpose of this thesis was to map and define all the international services offered currently and to find out new opportunities or development proposals how to better meet the members’ needs. The intended outcome was a productized service portfolio comprehending all the international services. This was executed by using the method of productization which means systemizing, standardizing and developing the internal processes of an organization but also the part of services visible for the customer.
This thesis was a functional development process by nature and it was built on two main sections. The first part is studying the concept of productization of services, and prior studies about internationalization of Finnish companies nationally as well as in the Pirkanmaa region. First part will work as a theoretical framework for the second part that will productize the international services of Tampere Chamber of Commerce.
As a result of this development task the international breakfast service was further developed based on the recognized customer needs, one new service idea of a mentoring network was suggested and the overall service portfolio was redesigned in order to make it more concrete and efficient. All information collected in this thesis can be utilized when further developing international services in the future.
The main purpose of this thesis was to map and define all the international services offered currently and to find out new opportunities or development proposals how to better meet the members’ needs. The intended outcome was a productized service portfolio comprehending all the international services. This was executed by using the method of productization which means systemizing, standardizing and developing the internal processes of an organization but also the part of services visible for the customer.
This thesis was a functional development process by nature and it was built on two main sections. The first part is studying the concept of productization of services, and prior studies about internationalization of Finnish companies nationally as well as in the Pirkanmaa region. First part will work as a theoretical framework for the second part that will productize the international services of Tampere Chamber of Commerce.
As a result of this development task the international breakfast service was further developed based on the recognized customer needs, one new service idea of a mentoring network was suggested and the overall service portfolio was redesigned in order to make it more concrete and efficient. All information collected in this thesis can be utilized when further developing international services in the future.