Market Entry Strategies for Cameroonian coffee to Finnish market
Jiogo, Serge Patrick (2015)
Jiogo, Serge Patrick
Seinäjoen ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201601021003
https://urn.fi/URN:NBN:fi:amk-201601021003
Tiivistelmä
The goal of this thesis is to provide guidelines for a Cameroonian company which is planning to enter the Finnish coffee market. This study will help the company to better understand the Finnish business environment in general and the Finnish coffee market in particular in order to gain competitive advantage and therefore choose the right strategy and operations modes to enter the market.
The theoretical framework is taken from books and articles as well as from online sources through the internet and from literature. Most of the data were collected from government’s agencies and authorities, online sources, meetings, publication, books as well as professionals. The thesis study is a qualitative case study, using the case company as an example, to arrive at company specific guidelines about entering a new market.
Statistics show that coffee consumption per capita in Finland was approximately 12 kilograms in 2012, approximately 3.8 cups of coffee a day (compare to 4.09 kilograms per person in the USA, or 7.35 kilograms in Sweden) which is a good opportunity for foreign company. This study is very important as it will highlight all possible advantages and obstacles within Finnish business environment as well as providing useful advice and guidelines to penetrate the Finnish coffee market successfully.
The theoretical framework is taken from books and articles as well as from online sources through the internet and from literature. Most of the data were collected from government’s agencies and authorities, online sources, meetings, publication, books as well as professionals. The thesis study is a qualitative case study, using the case company as an example, to arrive at company specific guidelines about entering a new market.
Statistics show that coffee consumption per capita in Finland was approximately 12 kilograms in 2012, approximately 3.8 cups of coffee a day (compare to 4.09 kilograms per person in the USA, or 7.35 kilograms in Sweden) which is a good opportunity for foreign company. This study is very important as it will highlight all possible advantages and obstacles within Finnish business environment as well as providing useful advice and guidelines to penetrate the Finnish coffee market successfully.