Managing and Planning an Event for Case Company X
Palo, Elisa (2016)
Palo, Elisa
Laurea-ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201601221547
https://urn.fi/URN:NBN:fi:amk-201601221547
Tiivistelmä
This thesis is written for Case Company X, which is an international and sales-focused accelerator for innovative software companies. The company invests seed capital in their portfolio companies and deliver concrete results for their sales and international growth. In addition, Case Company X organizes events for startup founders. This thesis will discuss how to plan and manage an event for Case Company X.
The objective of this thesis is to clarify the process of organizing a successful event for Case Company X. The knowledge base will discuss event management and the event planning process. Data was collected using feedback questionnaires. The methods used are qualitative and quantitative and a thematic analysis was used to analyze the data. The empirical study implementation discusses the steps to planning a Case Company X event called Situation Room.
Analysis of the responses from the feedback questionnaires suggest that the Situation Room event was successful, but there is still a need for future development. The main areas of future development are making a new RSVP system, improving the presentations, and creating more business opportunities and new networks.
The objective of this thesis is to clarify the process of organizing a successful event for Case Company X. The knowledge base will discuss event management and the event planning process. Data was collected using feedback questionnaires. The methods used are qualitative and quantitative and a thematic analysis was used to analyze the data. The empirical study implementation discusses the steps to planning a Case Company X event called Situation Room.
Analysis of the responses from the feedback questionnaires suggest that the Situation Room event was successful, but there is still a need for future development. The main areas of future development are making a new RSVP system, improving the presentations, and creating more business opportunities and new networks.