How to plan a yoga event
Launiemi, Reetta (2016)
Launiemi, Reetta
Haaga-Helia ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201603193374
https://urn.fi/URN:NBN:fi:amk-201603193374
Tiivistelmä
The objective of this product-oriented thesis was to create a plan for a meaningful, enriching and memorable yoga event. The plan is meant to give the commissioner instructions on how to plan the event and marketing from the initiation to the final stage in a profitable manner. The commissioning party, the yoga instructor, is based in Lahti Finland, and desires to create more community feeling with the event.
The theoretical framework of the thesis is divided into two chapters: event management and event marketing. Theories on the creation of experiences are also presented. Four different yoga events were benchmarked in order to gather more information about successful yoga event planning. In addition, a constructive survey was conducted to examine the interest levels for the specific type of event, and to investigate, what was expected from the event.
The actual thesis product, the yoga event plan, was created using the knowledge from theoretical work and the findings from benchmarking and constructive research. The thesis process started in autumn 2015, and the thesis was completed in March 2016.
The thesis product, “How to plan a yoga event”, consists of three steps: the pre-event phase, the event day stage and the post-event stage. The tasks and responsibilities related to each stage are introduced in the form of tables. Furthermore, the author gives suggestions on possible event elements that will define the event concept, and presents the chosen event program and its timing.
The yoga event plan is restricted to the creation of a specific Glow yoga event. The commissioner was very satisfied with the information presented in the plan, and she regarded the theoretical work of the thesis as a useful reference tool for her events.
The theoretical framework of the thesis is divided into two chapters: event management and event marketing. Theories on the creation of experiences are also presented. Four different yoga events were benchmarked in order to gather more information about successful yoga event planning. In addition, a constructive survey was conducted to examine the interest levels for the specific type of event, and to investigate, what was expected from the event.
The actual thesis product, the yoga event plan, was created using the knowledge from theoretical work and the findings from benchmarking and constructive research. The thesis process started in autumn 2015, and the thesis was completed in March 2016.
The thesis product, “How to plan a yoga event”, consists of three steps: the pre-event phase, the event day stage and the post-event stage. The tasks and responsibilities related to each stage are introduced in the form of tables. Furthermore, the author gives suggestions on possible event elements that will define the event concept, and presents the chosen event program and its timing.
The yoga event plan is restricted to the creation of a specific Glow yoga event. The commissioner was very satisfied with the information presented in the plan, and she regarded the theoretical work of the thesis as a useful reference tool for her events.