Social media marketing as a part of effective online strategy in small businesses. Case сompany: Amani Dress
Kozhushko, Kristina (2016)
Kozhushko, Kristina
Lahden ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201605106944
https://urn.fi/URN:NBN:fi:amk-201605106944
Tiivistelmä
In the world of today, where we have a tendency towards globalization, the role of social media is growing rapidly and it is expanding and increasing the diversity of communication channels in the global network. More and more people are spending a meaningful part of their daily life by surfing the Internet. Consequently, it reflects business in general and has a crucial impact on small organizations in particularly. Based on this, it is important for all businesses to understand the role of Social Media Marketing for implementing new and most up-to-date strategies for their businesses.
Usually, small companies do not have a strategy when they start to use social media. The aim of this thesis is to help the business’s owner to understand the important role of a professional and consistent strategy in the Social Media Marketing process of the company in order to achieve higher sales and build relationships with customers, which should be based mainly on loyalty and a long-term perspective. Moreover, the idea is to help the case company Amani Dress to reach Finnish customers through efficient usage of Social Media Marketing. The final goal is to provide the development plan for Amani Dress.
The author uses deductive approach as well as qualitative and quantitative methodology. The secondary data is collected from different reliable sources of literature concerning Social Media Marketing. While, the author also depicts primary data, where the survey and two interviews are presented.
Based on the analysis, the author suggests that the case company should focus on developing certain social media channels, as well as be oriented to a Finnish market and create all content in Finnish language with news updated daily. The company should establish a dialogue with their Finnish customers and be ready to adapt to the ever-changing desires of the clients. As a conclusion, the case company is recommended to move forward with the Development Plan and suggestions in order to implement Social Media Marketing in Finland and attract Finnish customers.
Usually, small companies do not have a strategy when they start to use social media. The aim of this thesis is to help the business’s owner to understand the important role of a professional and consistent strategy in the Social Media Marketing process of the company in order to achieve higher sales and build relationships with customers, which should be based mainly on loyalty and a long-term perspective. Moreover, the idea is to help the case company Amani Dress to reach Finnish customers through efficient usage of Social Media Marketing. The final goal is to provide the development plan for Amani Dress.
The author uses deductive approach as well as qualitative and quantitative methodology. The secondary data is collected from different reliable sources of literature concerning Social Media Marketing. While, the author also depicts primary data, where the survey and two interviews are presented.
Based on the analysis, the author suggests that the case company should focus on developing certain social media channels, as well as be oriented to a Finnish market and create all content in Finnish language with news updated daily. The company should establish a dialogue with their Finnish customers and be ready to adapt to the ever-changing desires of the clients. As a conclusion, the case company is recommended to move forward with the Development Plan and suggestions in order to implement Social Media Marketing in Finland and attract Finnish customers.