Vietnamese coffee in the path of International Integration : The United States export market analysis
Nguyen, Dieu Linh (2016)
Avaa tiedosto
Lataukset:
Nguyen, Dieu Linh
Saimaan ammattikorkeakoulu
2016
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201605259720
https://urn.fi/URN:NBN:fi:amk-201605259720
Tiivistelmä
The purpose of this thesis was to provide information about Vietnamese coffee industry, explore the potential export of this commodity to the key market, the United States and its contribution to the worldwide market.
The data in the theory part were gathered from the literature. The theory part is written according to literature. This section included market analysis tools which support to study more about the business environment.
The empirical part was created by collecting available data and official sources from Vietnam and the USA. This part deals with experiences the two countries. The section is experiences, the explanation for the theory.
Firstly, the thesis will analyze the Vietnamese coffee industry compared to other countries in the same field about coffee production, export volume and value. Secondly, it figures out the United States’ import trend and preference, these finding will indicate Vietnam’s position in the USA. Thirdly, some market analysis tools will support the reader to understand potentials, opportunities and current obstacles that control the development in coffee production.
The data in the theory part were gathered from the literature. The theory part is written according to literature. This section included market analysis tools which support to study more about the business environment.
The empirical part was created by collecting available data and official sources from Vietnam and the USA. This part deals with experiences the two countries. The section is experiences, the explanation for the theory.
Firstly, the thesis will analyze the Vietnamese coffee industry compared to other countries in the same field about coffee production, export volume and value. Secondly, it figures out the United States’ import trend and preference, these finding will indicate Vietnam’s position in the USA. Thirdly, some market analysis tools will support the reader to understand potentials, opportunities and current obstacles that control the development in coffee production.