Development of Anticafe Concept in Finland
Popov, Yan (2016)
Popov, Yan
Savonia-ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016052710305
https://urn.fi/URN:NBN:fi:amk-2016052710305
Tiivistelmä
The anticafe is a type of social establishment. The main feature of an anticafe is that payment is determined by how much time is spent in a café. The price includes free refreshments, and entertainment throughout the customer’s stay in the café. Therefore, an anticafe is a public space where everything is for free, except time. The customers have a high level of freedom in comparison to the usual café and restaurant, and are attracted to the ability to relax and enjoy entertainment and events while they are in the café.
The thesis work represents the development process project of concept of anticafe in Finland. To prove validity and reliability of the theoretical information, two ways of research method were used – quantitative and qualitative. Data gained from interviews and survey was divided by different steps of development process of new service. The theoretical framework presented the demand on a new concept of social establishment in Finland.
The practical research utilized quantitative methods, which were later analyzed with Webropol tools, as well as qualitative methods, namely structured interviews, which were evaluated in each step of development process. Every described step of development process is reinforced by evidences, which were collected after analyzing primary data from interviews.
The study discovered that the anticafe concept development in Finland was rather perspective. Moreover, the demand on the new idea in catering sphere would be very high. The investigation may serve as a basis of business plans of Anticafe in Finland in suggested cities.
The thesis work represents the development process project of concept of anticafe in Finland. To prove validity and reliability of the theoretical information, two ways of research method were used – quantitative and qualitative. Data gained from interviews and survey was divided by different steps of development process of new service. The theoretical framework presented the demand on a new concept of social establishment in Finland.
The practical research utilized quantitative methods, which were later analyzed with Webropol tools, as well as qualitative methods, namely structured interviews, which were evaluated in each step of development process. Every described step of development process is reinforced by evidences, which were collected after analyzing primary data from interviews.
The study discovered that the anticafe concept development in Finland was rather perspective. Moreover, the demand on the new idea in catering sphere would be very high. The investigation may serve as a basis of business plans of Anticafe in Finland in suggested cities.