One Year of SEO : Case Companies: Lumidigital & stickersmurali.net
Cau, Marco (2016)
Cau, Marco
Lahden ammattikorkeakoulu
2016
Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016060111308
https://urn.fi/URN:NBN:fi:amk-2016060111308
Tiivistelmä
Today, technology enables marketers to reach out for consumers rapidly, efficiently and inexpensively, like never before. Web marketing is incredibly powerful; it allows the targeting of chosen groups of people, very precisely, in no time, and at a very low-cost. The biggest change, brought by web marketing, is certainly the transition from outbound to inbound marketing techniques.
Search engine optimization (SEO) is a branch of web marketing. SEO focuses on visibility in search engines, and it does so, through on-site and off-site optimization. The topic of this thesis, as the title suggests, is: “One year of SEO”. The research issue is the assessing of one year SEO campaign, performed by the case company (Lumidigital) for its client’s website (stickersmurali.net). The goal is to benefit both companies with some recommendations and insights for their future collaborations.
The research process began collecting literature on the subject. The literature was used to build the theoretical framework supporting the empirical part of the thesis. The utilized literature comes from both primary and secondary sources. Primary sources come from the case company Lumidigital, and include Google Analytics and interviews with the two co-founders of the SEO agency. Secondary sources come from online and printed publications.
In the empirical part of this thesis, Google Analytics, detailed statistics on the website performance, are analysed and commented.
The final outcome sees positive results for both parts. For Lumidigital, the empirical proofs of a job well-done; another success story to add to the company portfolio. For stickersmurali.net a remarkable increase in web traffic from visitors and an improved visibility in all the three main search engines: Google, Yahoo! and Bing.
Search engine optimization (SEO) is a branch of web marketing. SEO focuses on visibility in search engines, and it does so, through on-site and off-site optimization. The topic of this thesis, as the title suggests, is: “One year of SEO”. The research issue is the assessing of one year SEO campaign, performed by the case company (Lumidigital) for its client’s website (stickersmurali.net). The goal is to benefit both companies with some recommendations and insights for their future collaborations.
The research process began collecting literature on the subject. The literature was used to build the theoretical framework supporting the empirical part of the thesis. The utilized literature comes from both primary and secondary sources. Primary sources come from the case company Lumidigital, and include Google Analytics and interviews with the two co-founders of the SEO agency. Secondary sources come from online and printed publications.
In the empirical part of this thesis, Google Analytics, detailed statistics on the website performance, are analysed and commented.
The final outcome sees positive results for both parts. For Lumidigital, the empirical proofs of a job well-done; another success story to add to the company portfolio. For stickersmurali.net a remarkable increase in web traffic from visitors and an improved visibility in all the three main search engines: Google, Yahoo! and Bing.