Challenges and opportunities : a case study of Aalapot Multipurpose Cooperative Limited
Phuyal, Rajesh (2016)
Phuyal, Rajesh
Laurea-ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016060111417
https://urn.fi/URN:NBN:fi:amk-2016060111417
Tiivistelmä
The topic of this thesis is the challenges and opportunities of the case company Aalapot multipurpose cooperative Limited, Kathmandu, Nepal. The background of cooperatives, challenges and opportunities, customer orientation, and customer motivation are studied and the real situation of the company is analyzed using SWOT and PEST methods.
The objective of this research is to find-out internal and external challenges associated with the case company and make suggestion and recommendations in accordance with customer needs. This research aims at finding challenges and opportunities in the local market by analyzing market and customer needs of Aalapot Multipurpose Cooperative Limited. This research focused on the development of financial services in the local market and people’s expectation and motivation towards cooperative.
Both qualitative and quantitative research methods are used. To gather information and find- out problems of the case company, qualitative observation and a semi structure interview with the president were conducted. In addition, to understand customer needs and expectation towards the case company research questioners were prepared and distributed to customers through the president of the case company.
This research succeeded in charting the challenges and opportunities facing the case company. Recommendations and suggestions are made by analyzing the current situation, observation, interview, and customer survey.
The objective of this research is to find-out internal and external challenges associated with the case company and make suggestion and recommendations in accordance with customer needs. This research aims at finding challenges and opportunities in the local market by analyzing market and customer needs of Aalapot Multipurpose Cooperative Limited. This research focused on the development of financial services in the local market and people’s expectation and motivation towards cooperative.
Both qualitative and quantitative research methods are used. To gather information and find- out problems of the case company, qualitative observation and a semi structure interview with the president were conducted. In addition, to understand customer needs and expectation towards the case company research questioners were prepared and distributed to customers through the president of the case company.
This research succeeded in charting the challenges and opportunities facing the case company. Recommendations and suggestions are made by analyzing the current situation, observation, interview, and customer survey.