The Visual Images Supporting the Tourism Strategy : Tallinn official web page
Bhatt, Tirth raj; Shrestha , Sanjay (2016)
Bhatt, Tirth raj
Shrestha , Sanjay
Laurea-ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016052910598
https://urn.fi/URN:NBN:fi:amk-2016052910598
Tiivistelmä
This Bachelor’s thesis is written to meet the requirement for Bachelor’s study in Tourism offered by Laurea UAS, to find out whether the visual images, appearing in the first page of Tallinn city’s official website actually reflects Tallinn city’s strategic goal. In this study, it contain online survey tool Google forms. the result is based on the 5-point scale opinion expressed by 49 respondents whether the pictures are representative of Tallinn city‘s image.
The theoretical part of the thesis consists of visual marketing, destination images and its marketing as well as focuses on the Tallinn tourism board official web page where it consist a research about implying the visual marketing method to develop the Tourism marketing in Tallinn city. The thesis also gives prospects about the destination image and its way of marketing. It can help to form the way to develop the tourism marketing by set the images of the destination to make the mind of individuals to choose the certain destination.
This thesis contains a quantitative method survey, where a group of people were asked to fill the survey related to the Tallinn tourism web pages. The main idea of the survey is to find if visual images are matched with the strategy of Tallinn. The result was effective as expect, it shows the images were not equally justified with their strategy of Tallinn. The survey contain 7 pictures from the official web page of Tallinn and according to the respondents, only 1 picture can relate to the strategy of Tallinn.
The theoretical part of the thesis consists of visual marketing, destination images and its marketing as well as focuses on the Tallinn tourism board official web page where it consist a research about implying the visual marketing method to develop the Tourism marketing in Tallinn city. The thesis also gives prospects about the destination image and its way of marketing. It can help to form the way to develop the tourism marketing by set the images of the destination to make the mind of individuals to choose the certain destination.
This thesis contains a quantitative method survey, where a group of people were asked to fill the survey related to the Tallinn tourism web pages. The main idea of the survey is to find if visual images are matched with the strategy of Tallinn. The result was effective as expect, it shows the images were not equally justified with their strategy of Tallinn. The survey contain 7 pictures from the official web page of Tallinn and according to the respondents, only 1 picture can relate to the strategy of Tallinn.