Enhancing user experience through web design : case: Shoppire
Luu, Minh Thuy (2016)
Luu, Minh Thuy
Laurea-ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016060912541
https://urn.fi/URN:NBN:fi:amk-2016060912541
Tiivistelmä
Since the beginnings, the internet has gone through several stages of developments and many people currently have daily internet access on various devices. This has lead to the creation of UX design, which studies human behavior when interacting with a program or device. UX design has since been a phenomenon which attracted the attention of many people. According to LinkedIn stats, there are currently over 900,000 UX Designers on the LinkedIn network worldwide.
The digitalization of services, including online shopping, has resulted in online shopping platforms and fierce competitive position between startups in the same industry. Having a website with good user experience helps businesses improve their reputation and build relationships with customers more easily.
The thesis idea was proposed by the author to Shoppire company, an internet based startup with a unique business concept. The purpose of the thesis is to help the company study customer behavior while using their service and provide recommendation on how to improve web design based on the research.
The knowledge base focuses on UX design and website marketing. The definition and history of UX design industry are presented as well two different approaches to UX design which are Agile UX and Lean UX. The knowledge base also defines the 4 components of a good UX design which are valuability, desirability, usability and adoptability. The knowledge gathered from various sources is later used in the empirical study case.
The design process of Shoppire website began on November 2015 and is still currently going on as it is an iterative process. Interviews, usability testing, persona, customer journey and heuristic evaluation were conducted to collect data about users. The data was analyzed which are then used to form new ideas and recommendation for the next design research.
The result of the research reveals the weaknesses of Shoppire’s current website included such fac-tors as an out-dated design with too many advertisements, a lack of explanation about the compa-ny’s concept which leads to confusion for potential customers, a purchasing process which requires too many clicks.
The research concludes with suggestions on how to improve the design for the next update such as improving the design of Shoppire’s homepage to give more information on how to complete a purchase, updating the overall design to a flat design to keep up with current trend, removing ads and applying better optimization to promote Shoppire.
The digitalization of services, including online shopping, has resulted in online shopping platforms and fierce competitive position between startups in the same industry. Having a website with good user experience helps businesses improve their reputation and build relationships with customers more easily.
The thesis idea was proposed by the author to Shoppire company, an internet based startup with a unique business concept. The purpose of the thesis is to help the company study customer behavior while using their service and provide recommendation on how to improve web design based on the research.
The knowledge base focuses on UX design and website marketing. The definition and history of UX design industry are presented as well two different approaches to UX design which are Agile UX and Lean UX. The knowledge base also defines the 4 components of a good UX design which are valuability, desirability, usability and adoptability. The knowledge gathered from various sources is later used in the empirical study case.
The design process of Shoppire website began on November 2015 and is still currently going on as it is an iterative process. Interviews, usability testing, persona, customer journey and heuristic evaluation were conducted to collect data about users. The data was analyzed which are then used to form new ideas and recommendation for the next design research.
The result of the research reveals the weaknesses of Shoppire’s current website included such fac-tors as an out-dated design with too many advertisements, a lack of explanation about the compa-ny’s concept which leads to confusion for potential customers, a purchasing process which requires too many clicks.
The research concludes with suggestions on how to improve the design for the next update such as improving the design of Shoppire’s homepage to give more information on how to complete a purchase, updating the overall design to a flat design to keep up with current trend, removing ads and applying better optimization to promote Shoppire.