Internationalisation process of a Finnish infrastructure corporation : Case study: Andament Group Ltd. goes to Sweden
Tuorila, Mikael (2016)
Tuorila, Mikael
Oulun ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016090113965
https://urn.fi/URN:NBN:fi:amk-2016090113965
Tiivistelmä
This thesis was constructed to provide more information about different internationalisation processes for the benefit of the commissioning company. The main objective of this thesis was to study the concept of internationalisation, compare it with the commissioner’s current international venture and study the differences between the theory and practice. The commissioner of the thesis operates mainly in Finnish domestic infrastructure market; therefore, the research was designed according to the commissioner’s industry. The link between the commissioner and me has been established through the two summers that I have worked in the company, including my work place practice period.
The theoretical part of the thesis focused on the reasons why companies want to venture into new international markets as well as how they can achieve the desired growth. The theoretical part of the thesis is based on both literary and digital sources. For the empirical part of this thesis, I conducted a case study from my commissioner’s venture into the Swedish infrastructure markets, using qualitative research methods. On the basis of these studies I constructed a roadmap for internationalisation process, which aims to aid the commissioner’s current and future operations.
The main results that I extracted from this study was that in order to be successful in international ventures, a company must have an excellent contact person or persons that are familiar with the target market. The theory and practice does have significant amount of similarities, but I felt that the role of key personnel is undervalued in the internationalisation theories. For further measurements I think that it would be the natural option to continue the research about entering the markets, specifically how to stabilise operations in a new location, as well as how to achieve significant growth in the new markets.
The theoretical part of the thesis focused on the reasons why companies want to venture into new international markets as well as how they can achieve the desired growth. The theoretical part of the thesis is based on both literary and digital sources. For the empirical part of this thesis, I conducted a case study from my commissioner’s venture into the Swedish infrastructure markets, using qualitative research methods. On the basis of these studies I constructed a roadmap for internationalisation process, which aims to aid the commissioner’s current and future operations.
The main results that I extracted from this study was that in order to be successful in international ventures, a company must have an excellent contact person or persons that are familiar with the target market. The theory and practice does have significant amount of similarities, but I felt that the role of key personnel is undervalued in the internationalisation theories. For further measurements I think that it would be the natural option to continue the research about entering the markets, specifically how to stabilise operations in a new location, as well as how to achieve significant growth in the new markets.