The application of digital marketing strategies to increase profits of the organization
Sotnikova, Anastasiia (2016)
Sotnikova, Anastasiia
Hämeen ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016111516254
https://urn.fi/URN:NBN:fi:amk-2016111516254
Tiivistelmä
This thesis focuses on the solution of the problem raised by a Finnish manufacturer of high-quality amplifiers, guitar pedals, and cables, Mad Professor Amplification Oy. To provide an answer to the research question – “How can Mad Professor Amplification Oy implement proper digital marketing strategies to improve stable sales growth?” digital marketing approaches of the company, theoretical material, and information during the research process were examined.
The scope of the research is narrowed down to the analysis of the internal data obtained from the company. Interviews and a questionnaire are the major research methods, selected for gathering supporting information. An external view of the author, literature, and other valid sources such articles compliment the chosen research methods.
Strengths and weaknesses of the digital marketing strategy of the company were indicated through analysis of the actual situation, which proved insufficiency in its approaches. An action plan for the improvement of the situation was proposed by the author. It includes recommendations on optimization of social media channels and utilization of content marketing.
The scope of the research is narrowed down to the analysis of the internal data obtained from the company. Interviews and a questionnaire are the major research methods, selected for gathering supporting information. An external view of the author, literature, and other valid sources such articles compliment the chosen research methods.
Strengths and weaknesses of the digital marketing strategy of the company were indicated through analysis of the actual situation, which proved insufficiency in its approaches. An action plan for the improvement of the situation was proposed by the author. It includes recommendations on optimization of social media channels and utilization of content marketing.