The Digital Business Case : A development plan for a Business Case Management tool
Järvelin, Marko (2016)
Järvelin, Marko
Metropolia Ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016111416140
https://urn.fi/URN:NBN:fi:amk-2016111416140
Tiivistelmä
The purpose of this thesis was to create a working tool for Digital Business Case application development. The thesis provides a general look on the case and there is no case company, product or specific industry that affects the work. It is impossible to build a proposal that fits all requirements; therefore, it is vital for this work not to include too many detailed specifications but keep the platform open for further development. The present thesis is the first milestone in a long process of actual application building and further improvements.
The process included analysing the current status of business planning and business case creation, finding the weaknesses in today’s practicalities and creating an easy and a practical way to support building different scenarios for future technology, product and service development.
In addition, the investor’s role and requirements were considered in this work. Every development project needs funding and for small businesses and first-time technology, product or service developers, such as start-up’s, it is likely that funding is coming from external sources and therefore the output information should be in a format that can be used for example by venture capitalists.
In addition to the theoretical approach, three professionals with business case creation experience were interviewed for thesis in order to gain practical knowledge on current state. Interviewees did not want their companies, tittles or names to be published and therefore appendixes are only visible in the original, instructor’s version. Terminology definitions are published, but an actual Excel tool that turns data input into dashboard report is not included in the public version. This is due to possible future intellectual property protection.
Results of this thesis were encouraging and the conclusions will help to develop better business case templates in the future.
The process included analysing the current status of business planning and business case creation, finding the weaknesses in today’s practicalities and creating an easy and a practical way to support building different scenarios for future technology, product and service development.
In addition, the investor’s role and requirements were considered in this work. Every development project needs funding and for small businesses and first-time technology, product or service developers, such as start-up’s, it is likely that funding is coming from external sources and therefore the output information should be in a format that can be used for example by venture capitalists.
In addition to the theoretical approach, three professionals with business case creation experience were interviewed for thesis in order to gain practical knowledge on current state. Interviewees did not want their companies, tittles or names to be published and therefore appendixes are only visible in the original, instructor’s version. Terminology definitions are published, but an actual Excel tool that turns data input into dashboard report is not included in the public version. This is due to possible future intellectual property protection.
Results of this thesis were encouraging and the conclusions will help to develop better business case templates in the future.