Description, Visualization and Assessment of the Current Business Model Related to the Event. Case: Digital City Adventure
Veksler, Alina (2016)
Veksler, Alina
Mikkelin ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016112918249
https://urn.fi/URN:NBN:fi:amk-2016112918249
Tiivistelmä
A vast number of new and innovative business models is emerging every single day. The primary purpose of any business model is to assist companies in the process of staying among the dominant market players. The most significant aspect that should be taken into account is that there is a need to reinvent yourself constantly in order to stay afloat in a highly competitive market. Otherwise, new and emerging companies might take the leading market position for the reason that they have a lucid vision on future trends and are regularly reinventing their business model.
The main objective of this thesis was to describe, visualize, assess and suggest improvements for the current business model with the aim of building better relationships among the company managers, event managers, participants and stakeholders. The research topic was originally proposed by Observis Oy and focuses solely on the “Digital City Adventure”, which is an annual event that takes place in Mikkeli, Finland.
In order to meet the research objective and answer the research questions, both the qualitative and quantitative research methods were chosen. To be more precise, regarding the qualitative method, semi-structured interviews were conducted with the company managers (CFO and COO), event managers, event stakeholders (both the in-kind and location sponsors) and event participants. What is more, an observation during the “Digital City Adventure” was done by the author of this thesis. Concerning the quantitative method, the post-event survey was distributed among the social networks in order to reach the event participants and collect their responses. Furthermore, secondary data was collected and gladly provided by the company managers.
Based on the research results and their comprehensive analysis, both the Business Model and the Value Proposition Canvases were described and visualized. Moreover, by taking into account the research findings, the obsolete components of the current business model were outlined. Furthermore, the developmental recommendations for the case company were presented along with the suggestions for the future research.
The main objective of this thesis was to describe, visualize, assess and suggest improvements for the current business model with the aim of building better relationships among the company managers, event managers, participants and stakeholders. The research topic was originally proposed by Observis Oy and focuses solely on the “Digital City Adventure”, which is an annual event that takes place in Mikkeli, Finland.
In order to meet the research objective and answer the research questions, both the qualitative and quantitative research methods were chosen. To be more precise, regarding the qualitative method, semi-structured interviews were conducted with the company managers (CFO and COO), event managers, event stakeholders (both the in-kind and location sponsors) and event participants. What is more, an observation during the “Digital City Adventure” was done by the author of this thesis. Concerning the quantitative method, the post-event survey was distributed among the social networks in order to reach the event participants and collect their responses. Furthermore, secondary data was collected and gladly provided by the company managers.
Based on the research results and their comprehensive analysis, both the Business Model and the Value Proposition Canvases were described and visualized. Moreover, by taking into account the research findings, the obsolete components of the current business model were outlined. Furthermore, the developmental recommendations for the case company were presented along with the suggestions for the future research.