E-commerce in Russia: Challenges and Opportunities : Russian e-commerce market for local and foreign enterpreneurs
Samoilenko, Anna (2016)
Samoilenko, Anna
Metropolia Ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016120118554
https://urn.fi/URN:NBN:fi:amk-2016120118554
Tiivistelmä
The work presented in this thesis explores Russian e-commerce as a rapidly growing and challenging industry quickly gaining popularity. The main focus will be on how e-retail business is progressing in Russia and which opportunities it offers as well as what kind of challenges it is bringing to local and foreign entrepreneurs willing to start e-commerce business in the country.