Producing experiences for postmodern tribes: facilitating co-creation and linking
Huttunen, Inna (2017)
Huttunen, Inna
Haaga-Helia ammattikorkeakoulu
2017
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201704265397
https://urn.fi/URN:NBN:fi:amk-201704265397
Tiivistelmä
The author has been working in pioneering experiential companies in Helsinki. She has noticed a tendency of people to gather in tribes and search for platforms for social interaction in the arts, culture and experience field.
The objective of the thesis is to provide knowledge which could be helpful when designing experiences and facilitating platforms for co-creation and linking. The theoretical background is formed based on literature on the key topics: postmodernity, tribes and experiences. The postmodern era is a time for individualism as well as collectivity. The postmodern consumer is less interested in the product itself but rather in social links and identities that come with it. Tribes are heterogeneous networks which are linked by shared values and consumer practices.
The empirical part is based on qualitative semi-structured interviewing. The people interviewed represent a sample of organizations providing communal, urban events and platforms that combine different forms of art and experiences and which are transforming the experience field of Helsinki. The organizations studied work more like artistic collectives rather than structured corporations.
The results are formed by grouping similar concepts by thematic analysis in the data collected. The end result is a framework consisting of six values: co-creation, acceptance, equality, community, mixing and bridging and realism. These values can be applied in the field and in education as a tool when producing experiences and facilitating platforms for linking and co-creation. The study is conducted between August and November 2016.
The objective of the thesis is to provide knowledge which could be helpful when designing experiences and facilitating platforms for co-creation and linking. The theoretical background is formed based on literature on the key topics: postmodernity, tribes and experiences. The postmodern era is a time for individualism as well as collectivity. The postmodern consumer is less interested in the product itself but rather in social links and identities that come with it. Tribes are heterogeneous networks which are linked by shared values and consumer practices.
The empirical part is based on qualitative semi-structured interviewing. The people interviewed represent a sample of organizations providing communal, urban events and platforms that combine different forms of art and experiences and which are transforming the experience field of Helsinki. The organizations studied work more like artistic collectives rather than structured corporations.
The results are formed by grouping similar concepts by thematic analysis in the data collected. The end result is a framework consisting of six values: co-creation, acceptance, equality, community, mixing and bridging and realism. These values can be applied in the field and in education as a tool when producing experiences and facilitating platforms for linking and co-creation. The study is conducted between August and November 2016.