Fundraising in non-profit organization : case: Pro Hanko
Vuorensyrjä, Emmi (2017)
Vuorensyrjä, Emmi
Laurea-ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017053011214
https://urn.fi/URN:NBN:fi:amk-2017053011214
Tiivistelmä
The world is filled with non-profit organizations, but when your mission is not money oriented, how do you manage your finances? Why is funding important and what are the alternatives for different types of organizations?
Thesis explains what non-profit organization really is and how it’s funding works. The main purpose is to look in to the funding of case organization Pro Hanko and find solution to its current funding issues that would benefit both the organization and its members.
Pro Hanko has been facing some major challenges in its member fees as only o small portion of active members pay the member fee. Research tries to find out if the amount of member fee should be increased to meet the budget deficit or if the membership should include some personal benefits to activate the members.
Theory section focuses on member organizations funding styles and justifies the best alternatives for the case organization.
Thesis uses interview and benchmarking as qualitative methods and conducts a quantitative online survey to look into the current status of the case organization. The survey focuses on respondent’s feelings about Pro Hanko’s activities and different operating fields, but also on the attitudes towards the funding of the organization.
Study shows that there are many possibilities for a member organization like Pro Hanko to fund their activities. Qualitative findings emphasize the importance of a long-term funder, which is Pro Hankos top priority.
Analysis from survey results discovers that registered members would be willing to pay more, not for personal benefits but to better reach organizations mission.
Based on the findings thesis summarises the knowledge on funding-plan that has proposals for the years 2017 and 2018. 2017 includes actions such as increasing sales, emphasizing the importance of funding, creating a personal bond between organization and member and trying to break the current preconceptions. Funding plan for year 2018 focuses on rethinking the amount of member fee and adding different funding alternatives.
Thesis explains what non-profit organization really is and how it’s funding works. The main purpose is to look in to the funding of case organization Pro Hanko and find solution to its current funding issues that would benefit both the organization and its members.
Pro Hanko has been facing some major challenges in its member fees as only o small portion of active members pay the member fee. Research tries to find out if the amount of member fee should be increased to meet the budget deficit or if the membership should include some personal benefits to activate the members.
Theory section focuses on member organizations funding styles and justifies the best alternatives for the case organization.
Thesis uses interview and benchmarking as qualitative methods and conducts a quantitative online survey to look into the current status of the case organization. The survey focuses on respondent’s feelings about Pro Hanko’s activities and different operating fields, but also on the attitudes towards the funding of the organization.
Study shows that there are many possibilities for a member organization like Pro Hanko to fund their activities. Qualitative findings emphasize the importance of a long-term funder, which is Pro Hankos top priority.
Analysis from survey results discovers that registered members would be willing to pay more, not for personal benefits but to better reach organizations mission.
Based on the findings thesis summarises the knowledge on funding-plan that has proposals for the years 2017 and 2018. 2017 includes actions such as increasing sales, emphasizing the importance of funding, creating a personal bond between organization and member and trying to break the current preconceptions. Funding plan for year 2018 focuses on rethinking the amount of member fee and adding different funding alternatives.