PRODUCT OF DANIEL WELLINGTON, CUSTOMER PERSONALITIES AND MOTIVATIONS IN ATTITUDE FUNCTION : Implication for Consumer Behviour in Nepal
Karki, Ranu (2017)
Karki, Ranu
Satakunnan ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017053111599
https://urn.fi/URN:NBN:fi:amk-2017053111599
Tiivistelmä
This is an era where people’s life has been ruled by technology. Mankind has become so much fond of technologies that their entire life depends on it. Mobile phone is one of the greatest examples. These days mobile phone has been a basic device that one must possess. Since the day of invention up to now, mobile phone has replaced many other products like camera, calculator, calendar, watch etc. The mobile phone is always connecting with friends, families and customers. That’s why consumers are closer for brands and get influence with families, friends and advertisements. Especial for Asian markets mobile marketing has grown and gets involved youth customer daily life.
This research explains how young consumer in Nepal has a willingness to buy an ex-pensive Daniel Wellington with a positive attitude. It focuses on their buying behavior and how social media affect and influence the buying behavior. Moreover, buying be-havior of young consumer with the age 20-30 was analyzed by considering present situation of Nepal.
Hence, the research was conducted in the context of Nepal to understand influencing factor to buy Daniel Wellington among the young consumer. Survey and interview was conducted to help the findings and result. Survey has 25 participants. Since the young consumer only cannot represent entire population so the analysis was done on the base of assumption and conclusion was drawn.
The main purpose of this research is to outline the influencing factors for young con-sumers buying behaviour, which is opposite to the traditional and cultural function. The analysing people’s behaviour on the way they purchase we can identify the life-style of the people. This is interesting to analyse if the brand has any importance on people’s purchasing behaviour and if it is a positive or a negative influence. Like this case study has present that a young generation is more than connected to maintain relationships and make brands like in this study Daniel Wellington. They have shared their experiences with each other’s on Social Media channels for example Facebook and they want to show their lifestyle and success with others. This is important for brands like Daniel Wellington to understand especial young Nepalese customers be-having.
This research explains how young consumer in Nepal has a willingness to buy an ex-pensive Daniel Wellington with a positive attitude. It focuses on their buying behavior and how social media affect and influence the buying behavior. Moreover, buying be-havior of young consumer with the age 20-30 was analyzed by considering present situation of Nepal.
Hence, the research was conducted in the context of Nepal to understand influencing factor to buy Daniel Wellington among the young consumer. Survey and interview was conducted to help the findings and result. Survey has 25 participants. Since the young consumer only cannot represent entire population so the analysis was done on the base of assumption and conclusion was drawn.
The main purpose of this research is to outline the influencing factors for young con-sumers buying behaviour, which is opposite to the traditional and cultural function. The analysing people’s behaviour on the way they purchase we can identify the life-style of the people. This is interesting to analyse if the brand has any importance on people’s purchasing behaviour and if it is a positive or a negative influence. Like this case study has present that a young generation is more than connected to maintain relationships and make brands like in this study Daniel Wellington. They have shared their experiences with each other’s on Social Media channels for example Facebook and they want to show their lifestyle and success with others. This is important for brands like Daniel Wellington to understand especial young Nepalese customers be-having.