OPERATING A SMALL BUSINESS IN FINLAND : Case study: E-bazaar Pietarsaari
Paudel , Swastika (2017)
Paudel , Swastika
Centria-ammattikorkeakoulu
2017
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017100515763
https://urn.fi/URN:NBN:fi:amk-2017100515763
Tiivistelmä
This report was done to explore the opportunities and possibilities and process of starting an Asian food store in Finland. This report highlights the importance of Asian grocery store in Finland for immigrants especially from Asia and Africa. This thesis helps to understand the current situation of the market. It also gives an idea about customers’ point of view regarding with the Asian grocery store and a market of Finland. The case study of this thesis is E-bazaar that is a grocery store situated in Pietarsaari. This report also explores the opportunities, threats and strengths of E-bazaar. The commissioner of thesis is Mr. Riaz Hawlader, who is co-founder and co-partner of E-bazaar.
Establishing an Asian Grocery market in Finland is not easy task. SWOT analysis of market and understanding of 4P’s of marketing mix are essential for business. To complete this thesis qualitative research method was used that includes six interviews. The theoretical part of this thesis includes books, magazines, blogs, websites, publications and other internet resources whereas empirical part consists of semi structured interview. This Final thesis has a potential to enhance author’s knowledge about the business and provide helpful information to those people who are interested in establishing a business in Finland with the similar subject involved in this thesis.
Overall, this thesis will help to make clear vision to all new entrepreneurs about establishing an Asian food business. This thesis also gives a general information about Finland and its current market. The result of this thesis shows that even though Finland is small market there are huge opportunities for a small entrepreneur who wants to start their own business.
Establishing an Asian Grocery market in Finland is not easy task. SWOT analysis of market and understanding of 4P’s of marketing mix are essential for business. To complete this thesis qualitative research method was used that includes six interviews. The theoretical part of this thesis includes books, magazines, blogs, websites, publications and other internet resources whereas empirical part consists of semi structured interview. This Final thesis has a potential to enhance author’s knowledge about the business and provide helpful information to those people who are interested in establishing a business in Finland with the similar subject involved in this thesis.
Overall, this thesis will help to make clear vision to all new entrepreneurs about establishing an Asian food business. This thesis also gives a general information about Finland and its current market. The result of this thesis shows that even though Finland is small market there are huge opportunities for a small entrepreneur who wants to start their own business.