A marketing plan for Running Kidsland
Lei, Yimeng (2017)
Lei, Yimeng
Laurea-ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017110716660
https://urn.fi/URN:NBN:fi:amk-2017110716660
Tiivistelmä
The main objective of this thesis was to create a marketing plan for Running Kidsland. The Running Kidsland shops are located in an arcade of different shopping malls. The company rents a large space and offers a penny arcade for children with indoor entertainment activities for children. Running Kidsland needs a marketing plan to increase its sales and do various promotional activities to gain more visibility.
The theoretical framework of this thesis report focuses on relevant marketing theories such as the marketing mix, communication mix and marketing analysis. The information is used to support the marketing plan. The marketing analysis of the Running kidsland was introduced to understand the company’s situation and position in its marketing.
The marketing plan focuses on internal and external situations of Running Kidsland. Specifically, it focuses on customer participation, membership system, pricing tactics and marketing channels.
As a result of the thesis project, Running Kidsland now has a marketing plan. The marketing plan can be used as a framework to improve the company’s weaknesses and develop its opportunities and advantages.
The theoretical framework of this thesis report focuses on relevant marketing theories such as the marketing mix, communication mix and marketing analysis. The information is used to support the marketing plan. The marketing analysis of the Running kidsland was introduced to understand the company’s situation and position in its marketing.
The marketing plan focuses on internal and external situations of Running Kidsland. Specifically, it focuses on customer participation, membership system, pricing tactics and marketing channels.
As a result of the thesis project, Running Kidsland now has a marketing plan. The marketing plan can be used as a framework to improve the company’s weaknesses and develop its opportunities and advantages.