Leverage mobile wireless legacy products : case company: EXFO OY
Adhikari, Dipti (2017)
Adhikari, Dipti
Tampereen ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017110716691
https://urn.fi/URN:NBN:fi:amk-2017110716691
Tiivistelmä
The change in telecom market dynamics is impelling network solution providers like the case company to find solutions to sustain and grow in the market. This can be accomplished by leveraging the existing product line and investing into new innovative test and service assurance solutions. The major focus of this thesis is to analyze and evaluate the key factors current market trend, customer analysis, growth strategy, and execution process-performance. The combined results of which forms the key indicator matrix. The matrix provides the best possible solution to sustain and leverage existing product line in rapidly changing competitive market.
The research is applied research i.e. asking the correct question regarding the problem and finding the solution around it. The purpose of the research will be explanatory; as key indicator matrix creation requires explaining Market Penetration, Customer Analysis, Strategic Excellence and Execution Excellence which fulfils the company’s vision.
There is a high demand of subscriber data management due to shift in consumer media consumption preferences towards wireless and streaming devices. This shift has caused high bandwidth usage and managing all subscribers’ data and services efficiently has been most essential for telecommunication operator for business profitability. The combined results of the research comprehends that business exponential growth can be achieved by updating the legacy product line to support high bandwidth 100GigE capture and analysis functionality and improvements in deep packet inspection and data query performance. This will strengthen the business growth strategy to expand towards tier-1 network operators and accelerate penetration of data center, cloud and web-scale operator market.
The research is applied research i.e. asking the correct question regarding the problem and finding the solution around it. The purpose of the research will be explanatory; as key indicator matrix creation requires explaining Market Penetration, Customer Analysis, Strategic Excellence and Execution Excellence which fulfils the company’s vision.
There is a high demand of subscriber data management due to shift in consumer media consumption preferences towards wireless and streaming devices. This shift has caused high bandwidth usage and managing all subscribers’ data and services efficiently has been most essential for telecommunication operator for business profitability. The combined results of the research comprehends that business exponential growth can be achieved by updating the legacy product line to support high bandwidth 100GigE capture and analysis functionality and improvements in deep packet inspection and data query performance. This will strengthen the business growth strategy to expand towards tier-1 network operators and accelerate penetration of data center, cloud and web-scale operator market.