Social media campaign for the International Floorball Federation in connection to The World Games
Nurminen, Minna (2017)
Nurminen, Minna
Haaga-Helia ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017112017433
https://urn.fi/URN:NBN:fi:amk-2017112017433
Tiivistelmä
A social media campaign was created for the International Floorball Federation in connection to the multi-sports event The World Games 2017. Floorball was part of the event for the first time as an official sport. The aim was to be the most visible sport on social media.
The campaign was planned by using the previous knowledge of the sport and social media. The theory part of the thesis was also taken into consideration. All the material was created during the spring and summer, and later on distributed on the IFF social media channels and website.
The social media campaign took into account all participating teams and contained a lot of material of each team which included highlights from their previous IFF competition, player interviews, team presentation and coach interviews. The referees were also introduced in a section called “Meet the Refs”.
Though there were no teams from the Asia-Oceania region at The World Games Floorball competition, the Asia-Oceania region was also engaged by creating an activation competition.
In addition, there were videos, IFF Mobile App, countdown and a ticket competition. All the material created for the social media campaign will be introduced in the thesis.
The World Games was highly important for floorball as the participating sports are watched by the IOC and the IWGA. It has been said to be the stepping stone to the Olympics. The social media campaign brought visibility to floorball and floorball had the second highest social reach out of the 31 sports that were part of the event.
The campaign was planned by using the previous knowledge of the sport and social media. The theory part of the thesis was also taken into consideration. All the material was created during the spring and summer, and later on distributed on the IFF social media channels and website.
The social media campaign took into account all participating teams and contained a lot of material of each team which included highlights from their previous IFF competition, player interviews, team presentation and coach interviews. The referees were also introduced in a section called “Meet the Refs”.
Though there were no teams from the Asia-Oceania region at The World Games Floorball competition, the Asia-Oceania region was also engaged by creating an activation competition.
In addition, there were videos, IFF Mobile App, countdown and a ticket competition. All the material created for the social media campaign will be introduced in the thesis.
The World Games was highly important for floorball as the participating sports are watched by the IOC and the IWGA. It has been said to be the stepping stone to the Olympics. The social media campaign brought visibility to floorball and floorball had the second highest social reach out of the 31 sports that were part of the event.