Developing the business representative morning of Kotimaan Matkailu trade fair
Mäkinen, Sanni (2017)
Mäkinen, Sanni
Haaga-Helia ammattikorkeakoulu
2017
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017112718422
https://urn.fi/URN:NBN:fi:amk-2017112718422
Tiivistelmä
The aim of the thesis is to develop a business representative morning of Kotimaan Matkailu trade fair. This event is held for tourism professionals in Finland for networking and sales purposes in April, in Tampere. The final result of the thesis is to provide Tampere Trade Fairs Ltd., with suggestions on what and how the event could be developed and provide a suggested schedule for the morning.
In order to understand the development needs, the theory presents trade fairs in general. It presents what positive impacts trade fairs can offer to companies. Basics of event planning and management are presented to further understand the aspects of the business representative event.
Both quantitative and qualitative research methods are used in this thesis. A mixed method research is done to achieve an understanding of what the exhibitors and potential exhibitors think of the event. The exhibitors in this thesis are those who participated to the event in 2017. Potential exhibitors are those who could participate to the event next year. The data collection methods included two surveys which were done in Webropol, a meeting with the employees of Tampere Trade Fairs Ltd. and interviews with four tourism companies.
The key findings were that the event would be useful for the exhibitors, if the execution of the event and marketing were improved. Furthermore, the wrong target group and non-professional programme were thought to decrease the willingness to participate to the event.
In order to understand the development needs, the theory presents trade fairs in general. It presents what positive impacts trade fairs can offer to companies. Basics of event planning and management are presented to further understand the aspects of the business representative event.
Both quantitative and qualitative research methods are used in this thesis. A mixed method research is done to achieve an understanding of what the exhibitors and potential exhibitors think of the event. The exhibitors in this thesis are those who participated to the event in 2017. Potential exhibitors are those who could participate to the event next year. The data collection methods included two surveys which were done in Webropol, a meeting with the employees of Tampere Trade Fairs Ltd. and interviews with four tourism companies.
The key findings were that the event would be useful for the exhibitors, if the execution of the event and marketing were improved. Furthermore, the wrong target group and non-professional programme were thought to decrease the willingness to participate to the event.