Transition to Consulting: Marketing & Sales Activities & Tools : Case Company: Katrium Oü
Vigato, Valentina; Markova, Evgeniia (2017)
Vigato, Valentina
Markova, Evgeniia
Lahden ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017112918852
https://urn.fi/URN:NBN:fi:amk-2017112918852
Tiivistelmä
The aim of the study was to understand if the transition from market research in to consulting is an opportunity for Katrium Oü, a market research company in Tallinn, Estonia. Moreover, the research focuses on the benefits of the transition, and the steps to consider before the change. In addition, marketing & sales activities & tools, which the case company can incorporate into a new strategy, are proposed.
The theoretical part of the study includes the basics of consulting, and a deeper acknowledgment regarding the different areas of specialization. Also, the marketing & sales aspects of the industry are considered.
The empirical part of the study was developed with qualitative and quantitative methods. A survey, an interview, a SWOT analysis and desk researches were utilized for the study. The respondents of the survey were 28, and two interviewees.
The study shows that the transition to consulting is an important opportunity, which a service company can consider for the development of the business operations. Moreover, there are many complimentary technologies and actions which can aid the company to stand out from their competitors.
The study can only be used for Katrium, as the research was exceptionally tailored for the case company. However, small businesses and professionals can consider the marketing & sales options, as every company might need and research new technologies to implement.
The theoretical part of the study includes the basics of consulting, and a deeper acknowledgment regarding the different areas of specialization. Also, the marketing & sales aspects of the industry are considered.
The empirical part of the study was developed with qualitative and quantitative methods. A survey, an interview, a SWOT analysis and desk researches were utilized for the study. The respondents of the survey were 28, and two interviewees.
The study shows that the transition to consulting is an important opportunity, which a service company can consider for the development of the business operations. Moreover, there are many complimentary technologies and actions which can aid the company to stand out from their competitors.
The study can only be used for Katrium, as the research was exceptionally tailored for the case company. However, small businesses and professionals can consider the marketing & sales options, as every company might need and research new technologies to implement.