Strategy implementation guideline for a medium size ICT-service company
Pulkkinen, Petteri (2017)
Pulkkinen, Petteri
Metropolia Ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017113019156
https://urn.fi/URN:NBN:fi:amk-2017113019156
Tiivistelmä
The business challenge of the case company was that previous strategy implementation efforts had not been successful. The employees of the company did not have clear objectives that connected their efforts to the strategic level goals of the organization. The objective of this study was to create a strategy implementation guideline that links company strategy to personal level. The scope of this study was limited to creating a strategy implementation guideline that links company strategy to personal level. The implementation of the strategy was not included in the scope.
The case company strategy situation was mapped out by conducting interviews and collecting strategy related documents. The collected data was then used to do current state analysis which disclosed strengths and weaknesses of the previous strategy. To successfully build suitable strategy implementation guideline for the case company, existing knowledge focused on the discovered weaknesses was considered for tools and frameworks. The result of this was a conceptual framework of existing knowledge that acted as the basis for the proposal building. Co-operative workshop was used to gather more knowledge of the conceptual frameworks suitability for the case company, even though it failed in its original goal of creating the initial proposal. This was done later by using the data collected in the workshop and the conceptual framework.
The initial proposal was presented to the case company’s representative and adjustments were made based on the collected feedback. The result after these adjustments is the final proposal for strategy implementation guideline. The guideline contains four different key concepts that form a continuous strategy management process. These concepts are; review strategy, plan objectives & actions, set performance indicators and track & react. These key concepts are supported by supportive principles; crowdsourcing, co-operation and open dialogues & communication to the equation.
The case company strategy situation was mapped out by conducting interviews and collecting strategy related documents. The collected data was then used to do current state analysis which disclosed strengths and weaknesses of the previous strategy. To successfully build suitable strategy implementation guideline for the case company, existing knowledge focused on the discovered weaknesses was considered for tools and frameworks. The result of this was a conceptual framework of existing knowledge that acted as the basis for the proposal building. Co-operative workshop was used to gather more knowledge of the conceptual frameworks suitability for the case company, even though it failed in its original goal of creating the initial proposal. This was done later by using the data collected in the workshop and the conceptual framework.
The initial proposal was presented to the case company’s representative and adjustments were made based on the collected feedback. The result after these adjustments is the final proposal for strategy implementation guideline. The guideline contains four different key concepts that form a continuous strategy management process. These concepts are; review strategy, plan objectives & actions, set performance indicators and track & react. These key concepts are supported by supportive principles; crowdsourcing, co-operation and open dialogues & communication to the equation.