Visibility of environmental sustainability in destination: Monaco
Bashkova, Kristina (2017)
Julkaisun pysyvä osoite on
Tourism is one of the biggest and still growing industry. It has positive and negative impacts on the envi-ronment, unfortunately mostly negative ones. Therefore, it is crucially important that every destination protects our environment. Since more and more people are aware of negative impacts, visibility of envi-ronmental actions of destinations is necessary. That is why topic of this thesis is “Visibility of environmen-tal sustainability in destination Monaco”. Monaco was chosen as a case destination because it does not have environmentally sustainable image from tourist´s perspective. This research mainly concentrates on environmental actions of Monaco and visibility of them. There are three research questions: 1.How visible is environmentally sustainable strategy in destination Monaco? 2.Does it (visibility) create an added value for travelers? 3.How are tasks/strategies mentioned in the report visible after some years? Primary and secondary research have been done. As primary research, email interview with tourism manager has been conducted. In addition to the interview, desktop research has been done. For the desktop research model was created and according to that model, public documents were analyzed. For the second research, theo-ries on topics like tourism and its players, tourism and environment, destination management and key players were touched. At the end, environmental sustainable model of Monaco was created. As part of the model, there are external factors that affect Monaco and internal actions of Monaco´s government. It was found that Prince Albert the Second is taking control over environmental protection with the help of other key players. The Principality mostly concentrates on protection of natural gardens, beaches, on cutting greenhouse gas emissions, on protecting marine world and on education of visitors. Visibility of these actions is the weakest point. Monaco is using newspapers, one brochure and eco-labels in order to reach public, however that is not enough. To conclude, Monaco has been working towards the right direction when it comes to environmental sustainability. However, their environmental sustainability is visible to some extent. The Government should create bigger awareness by publishing environmental strategic plan, more brochures for tourists and distribute them among all attractions. The Principality should create more events and campaigns that are targeted towards visitors. Visibility definitely creates an added value for travelers and will benefit to the destination itself.