Brazilian Wastewater Treatment Market Overview
Tassa, Maicon (2017)
Tassa, Maicon
Kajaanin ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017121421233
https://urn.fi/URN:NBN:fi:amk-2017121421233
Tiivistelmä
This thesis is based on an interest in the Brazilian market for domestic and industrial wastewater treatment with the desire of creating a channel for the commercialization of technological solutions for this industry sector. Therefore, the focus of the thesis is to identify the operational regiments, as well as their regulations and market demand.
The purpose of this thesis is to create a theoretical as well as a practical research that can provide an evaluation of the Brazilian wastewater treatment market to identify its market opportunities for CEMIS business development department. The topic of this thesis is inspired by the work that the author has completed in his practical training as part of his bachelor´s degree in International Busi-ness at the Kajaani University of Applied Sciences. Having the research questions as: How does the Brazilian domestic environmental factors affect CEMIS to commercialize its technology in Bra-zil?
To develop a theoretical framework, a review of the existing literature has helped the author with the fundamental knowledge to investigate the objectives of the thesis. Following by analysis guide in the literature on what is marketing research, concept its definition and Internationalization con-textual role and, the use of input-mode theories chosen as a unit of analysis.
Thus, the thesis presents an overview of the water treatment industry in Brazil, including detailed information on the environment of the Brazilian wastewater treatment market. Based on the infor-mation collected, the investigative research perceives the associated factors of a market expansion for the Brazilian market and how it should be conducted as the recommendation.
The results give the current situation of the target market. It identifies the business opportunities to enter the market by using more clean technology. In addition, this thesis identifies business options for CEMIS to enter into cooperation agreements with the environmental offices of the Brazilian government.
The purpose of this thesis is to create a theoretical as well as a practical research that can provide an evaluation of the Brazilian wastewater treatment market to identify its market opportunities for CEMIS business development department. The topic of this thesis is inspired by the work that the author has completed in his practical training as part of his bachelor´s degree in International Busi-ness at the Kajaani University of Applied Sciences. Having the research questions as: How does the Brazilian domestic environmental factors affect CEMIS to commercialize its technology in Bra-zil?
To develop a theoretical framework, a review of the existing literature has helped the author with the fundamental knowledge to investigate the objectives of the thesis. Following by analysis guide in the literature on what is marketing research, concept its definition and Internationalization con-textual role and, the use of input-mode theories chosen as a unit of analysis.
Thus, the thesis presents an overview of the water treatment industry in Brazil, including detailed information on the environment of the Brazilian wastewater treatment market. Based on the infor-mation collected, the investigative research perceives the associated factors of a market expansion for the Brazilian market and how it should be conducted as the recommendation.
The results give the current situation of the target market. It identifies the business opportunities to enter the market by using more clean technology. In addition, this thesis identifies business options for CEMIS to enter into cooperation agreements with the environmental offices of the Brazilian government.