Developing E-commerce Practices for Paradise Boutiques Lagos.
Oguadinma, Emeka (2017)
Oguadinma, Emeka
Hämeen ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017122122417
https://urn.fi/URN:NBN:fi:amk-2017122122417
Tiivistelmä
The role of technology with the fast changing trends and improvements in globalization and electronic information make it important for small and medium sized enterprises to adopt the necessary changes in order to withstand competition, improve business and gain some competitive advantages. E-commerce happens to be one of these trends.
This thesis project focused on developing modern E-commerce practices which would be most beneficial for Paradise boutiques Lagos, and suggested which strategies must be implemented in order to integrate these practices in their business so as to propel productivity and improve business.
The purpose of this thesis is, to describe the roles and influence of E-commerce on small and medium sized enterprises (SMEs) in developing countries, paradise boutiques Lagos being one, and helping the company to adopt the necessary changes from brick-and-mortar methods, to incorporating E-commerce platforms and processes into the company’s daily operations in order to foster growth and gain competitive advantage.
The research project was conducted using questionnaires a data acquisition method, while the questions being mainly directed at customers with plus some to the company administrative and staff. Online survey software was used to design and analyze the survey questions.
The results acquired from the answers to questionnaire survey brought about possible suggestions for Paradise boutiques Lagos which the company plans to integrate into their daily business processes.
This thesis project focused on developing modern E-commerce practices which would be most beneficial for Paradise boutiques Lagos, and suggested which strategies must be implemented in order to integrate these practices in their business so as to propel productivity and improve business.
The purpose of this thesis is, to describe the roles and influence of E-commerce on small and medium sized enterprises (SMEs) in developing countries, paradise boutiques Lagos being one, and helping the company to adopt the necessary changes from brick-and-mortar methods, to incorporating E-commerce platforms and processes into the company’s daily operations in order to foster growth and gain competitive advantage.
The research project was conducted using questionnaires a data acquisition method, while the questions being mainly directed at customers with plus some to the company administrative and staff. Online survey software was used to design and analyze the survey questions.
The results acquired from the answers to questionnaire survey brought about possible suggestions for Paradise boutiques Lagos which the company plans to integrate into their daily business processes.