Digital Marketing Agency for Industrial Enterprises : Business Plan
Abdurahmanov, Vagif (2018)
Abdurahmanov, Vagif
Savonia-ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201802272823
https://urn.fi/URN:NBN:fi:amk-201802272823
Tiivistelmä
The bachelor’s thesis was implemented with the goal of supporting the author in developing a business plan for establishing a digital marketing agency for industrial and manufacturing companies. In addition, the aim was to identify if the business idea would be relevant with a help of market research, industry analysis, and market analysis.
In a bigger scale, the core objective of the work was to develop a detailed business plan that would assist the business idea for a successful launch and mitigate possible risks within business operations. In addition, the focus was to prove that there was a market need for digital marketing services among industrial companies and to develop services not only to fulfill those needs but also to bring additional value and result-proven outputs.
The thesis structure contains the three general parts such as the theoretical framework explaining sources and methodology used, variety of market research works to prove that the relevance of the business model, and a business plan consisting of different subchapters and evaluations.
The theoretical framework is based on western marketing research explorations, business planning books, and online resources. The final business plan was created in connection with a business idea planned to be launched in the middle of 2018 in Kuopio, Finland. The plan contains different but interdependent chapters representing the whole business concept comprehensively. It consists of company and management information, a description of services offered, industry & market analysis, marketing & operational plan, financial analysis, and projections. The intention of the author was that the completed business plan, along with the market research and additional information, would be used as a practical guide to establishing a digital marketing agency of the new format already in 2018.
In a bigger scale, the core objective of the work was to develop a detailed business plan that would assist the business idea for a successful launch and mitigate possible risks within business operations. In addition, the focus was to prove that there was a market need for digital marketing services among industrial companies and to develop services not only to fulfill those needs but also to bring additional value and result-proven outputs.
The thesis structure contains the three general parts such as the theoretical framework explaining sources and methodology used, variety of market research works to prove that the relevance of the business model, and a business plan consisting of different subchapters and evaluations.
The theoretical framework is based on western marketing research explorations, business planning books, and online resources. The final business plan was created in connection with a business idea planned to be launched in the middle of 2018 in Kuopio, Finland. The plan contains different but interdependent chapters representing the whole business concept comprehensively. It consists of company and management information, a description of services offered, industry & market analysis, marketing & operational plan, financial analysis, and projections. The intention of the author was that the completed business plan, along with the market research and additional information, would be used as a practical guide to establishing a digital marketing agency of the new format already in 2018.