"Flowers at the bottom" bar and vegetarian food : Business plan
Ledneva, Ekaterina (2018)
Ledneva, Ekaterina
Laurea-ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201802282890
https://urn.fi/URN:NBN:fi:amk-201802282890
Tiivistelmä
The aim of this thesis is to learn how to create a business plan which can be embodied in real life. I mean to write a business plan based on my own idea for a bar. Project is to be implemented in Moscow, Russia. The idea is to open a bar with supporting business- a flower shop. The bar is to be flowers themed interior and decoration wise, food and drinks are to include flowers as well.
There are still relatively few places where good food and service, convenient location and nice atmosphere joined with at least average prices in Moscow. It is partly due to the fact that most good locations are occupied with cafes and fast food chains at the moment. Yet, public catering is a very fast-growing business sector and situation is starting to change. City with population of more than twelve million people can provide great opportunity for a new business venture. That, indubi-tably, means presents one with lots of competitors too.
Learning by doing is the most effective way. One of my goals is to learn more about restaurant culture and be able to put a business plan into work one day. Even thought it would be a trial for a business plan, it will help me to understand how to open my own establishment. I intend to use knowledge about entrepreneurship I have acquired during my studies, along with different meth-ods of development. I would also put into use my lore of marketing, accounting and service inno-vation. Traineeships I have done and overall experience of working in restaurants is a big part of my knowledge base for this topic.
Main theory topics which were covered are legal issues concerning opening own business, such as taxation and licenses; marketing and promotion strategies and financial issues, such as calculating start-up capital, predicting sales and setting prices for products. Research and development in-cludes customer research and competitor research. Several techniques were used, for example benchmarking and online surveys. Restaurant business sales not only a product, but also the ser-vice at one moment. Therefore, potential customers’ opinion about the idea, their general habits while eating and drinking out are rather crucial for a business success. Information about the mar-ket and competitors is necessary for setting adequate prices and so on.
This project aided deeper understanding of business structure, gave knowledge about financial matters and legal affairs. It resulted in developed idea of flowers themed bar, creating a concept supporting certain life views of the author. Main outcome is the business plan, which can be slight-ly changed and developed for actual business launching and finding the investors.
Main risks can be named, such as: drastic economic situation change by the opening time, inability to find suitable building for price allowing keeping the same costs. Growing competition, change in people’s preferences and trends can lead to sufficient drop in guests.
Nevertheless, using your knowledge and not forgetting previous experiences, working with deter-mination and goal, not only to earn money, but to make someone’s lives a bit better can be re-warding.
There are still relatively few places where good food and service, convenient location and nice atmosphere joined with at least average prices in Moscow. It is partly due to the fact that most good locations are occupied with cafes and fast food chains at the moment. Yet, public catering is a very fast-growing business sector and situation is starting to change. City with population of more than twelve million people can provide great opportunity for a new business venture. That, indubi-tably, means presents one with lots of competitors too.
Learning by doing is the most effective way. One of my goals is to learn more about restaurant culture and be able to put a business plan into work one day. Even thought it would be a trial for a business plan, it will help me to understand how to open my own establishment. I intend to use knowledge about entrepreneurship I have acquired during my studies, along with different meth-ods of development. I would also put into use my lore of marketing, accounting and service inno-vation. Traineeships I have done and overall experience of working in restaurants is a big part of my knowledge base for this topic.
Main theory topics which were covered are legal issues concerning opening own business, such as taxation and licenses; marketing and promotion strategies and financial issues, such as calculating start-up capital, predicting sales and setting prices for products. Research and development in-cludes customer research and competitor research. Several techniques were used, for example benchmarking and online surveys. Restaurant business sales not only a product, but also the ser-vice at one moment. Therefore, potential customers’ opinion about the idea, their general habits while eating and drinking out are rather crucial for a business success. Information about the mar-ket and competitors is necessary for setting adequate prices and so on.
This project aided deeper understanding of business structure, gave knowledge about financial matters and legal affairs. It resulted in developed idea of flowers themed bar, creating a concept supporting certain life views of the author. Main outcome is the business plan, which can be slight-ly changed and developed for actual business launching and finding the investors.
Main risks can be named, such as: drastic economic situation change by the opening time, inability to find suitable building for price allowing keeping the same costs. Growing competition, change in people’s preferences and trends can lead to sufficient drop in guests.
Nevertheless, using your knowledge and not forgetting previous experiences, working with deter-mination and goal, not only to earn money, but to make someone’s lives a bit better can be re-warding.