Social Media Marketing Plan for Filippa K Finnish Market
Koivisto, Pipsa (2018)
Koivisto, Pipsa
Haaga-Helia ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201804094338
https://urn.fi/URN:NBN:fi:amk-201804094338
Tiivistelmä
The project aimed to create a social media-marketing plan for Swedish clothing brand, Filippa K, for their Finnish market. The plan was based on PR Smith’s SOSTAC® marketing plan. The goal was to make a country specific marketing plan for social media that would improve Filippa K’s engagement with customers in Finland.
Firstly, the commissioner was introduced by telling their story, values and goals. Their global social media marketing was presented by interviewing a member of the global marketing team. Filippa K’s Finnish market situation and history was introduced in the beginning by interviewing area manager and global field support. Over view of Finnish social media marketing was covered in the end of first part.
Secondly, the SOSTAC marketing plan model was presented. It is divided into six chapters which all inform about the theory and strategy of the plan. Reading articles, books and blog posts, did the theoretical framework. The plan contains situation analysis, objectives, strategy, tactics, actions and control. Key benefits, content plan, marketing checklist and month plan are also included to this social media marketing plan and presented in table format. The strategy focuses on free Facebook and Instagram marketing that the company can make use of in country specific marketing in Finland. Summary of the plan can be found from appendices.
Thirdly, the summary and conclusion are presented. Project evaluation, feedback from the commissioner, recommendation and learning of the author are included in this part.
Firstly, the commissioner was introduced by telling their story, values and goals. Their global social media marketing was presented by interviewing a member of the global marketing team. Filippa K’s Finnish market situation and history was introduced in the beginning by interviewing area manager and global field support. Over view of Finnish social media marketing was covered in the end of first part.
Secondly, the SOSTAC marketing plan model was presented. It is divided into six chapters which all inform about the theory and strategy of the plan. Reading articles, books and blog posts, did the theoretical framework. The plan contains situation analysis, objectives, strategy, tactics, actions and control. Key benefits, content plan, marketing checklist and month plan are also included to this social media marketing plan and presented in table format. The strategy focuses on free Facebook and Instagram marketing that the company can make use of in country specific marketing in Finland. Summary of the plan can be found from appendices.
Thirdly, the summary and conclusion are presented. Project evaluation, feedback from the commissioner, recommendation and learning of the author are included in this part.