Creating blog posts to promote the cycling routes in Uusimaa Region
Reinikainen, Soili (2018)
Reinikainen, Soili
Haaga-Helia ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201804154720
https://urn.fi/URN:NBN:fi:amk-201804154720
Tiivistelmä
The topic of this product-based thesis is blog posts related to the cycling routes in Uusimaa Region. The thesis is commissioned by Outdoors Uusimaa project where the author worked before starting the thesis process.
The purpose of the thesis is to create marketing content for the commissioner and improve the online visibility of the cycling trails in Uusimaa Region. The thesis focuses on a blog and three objectives were set for the blog posts: visually pleasant, good on-page search engine optimization and a link to route descriptions on outdooractive.com -portal. The blog posts are targeted for British adventure travellers, and more specifically cycle travelers.
The theoretical framework begins with placing adventure tourism and cycle tourism in the industry and discussing megatrends and trends related to adventure and cycle tourism. Secondly, different blog post types are presented and the writing process of succesfull blog posts is explained. In addition, the theoretical part elaborates the traget group, Visit Finland’s FinRelax elements and search engine optimization.
The outcome of the thesis is five blog posts which were created with a help of one step-based guide and a SEO checklist. The development process of the blog posts is described by utilising the same guide and plenty of examples. The posts are briefly described in the text and appended at the end of the report.
In the last chapter, the posts are assesed and the completion of the objectives is discussed. To sum up, both the general objectives for the thesis and the objectives for the blog posts were accomplished partly. The main reason for not achieving all the goals was various difficulties with the brand-new Outdoors Finland website.
Finally, suggestions for further development are provided and the report ends with evaluation of the thesis process and the author’s own learning.
The purpose of the thesis is to create marketing content for the commissioner and improve the online visibility of the cycling trails in Uusimaa Region. The thesis focuses on a blog and three objectives were set for the blog posts: visually pleasant, good on-page search engine optimization and a link to route descriptions on outdooractive.com -portal. The blog posts are targeted for British adventure travellers, and more specifically cycle travelers.
The theoretical framework begins with placing adventure tourism and cycle tourism in the industry and discussing megatrends and trends related to adventure and cycle tourism. Secondly, different blog post types are presented and the writing process of succesfull blog posts is explained. In addition, the theoretical part elaborates the traget group, Visit Finland’s FinRelax elements and search engine optimization.
The outcome of the thesis is five blog posts which were created with a help of one step-based guide and a SEO checklist. The development process of the blog posts is described by utilising the same guide and plenty of examples. The posts are briefly described in the text and appended at the end of the report.
In the last chapter, the posts are assesed and the completion of the objectives is discussed. To sum up, both the general objectives for the thesis and the objectives for the blog posts were accomplished partly. The main reason for not achieving all the goals was various difficulties with the brand-new Outdoors Finland website.
Finally, suggestions for further development are provided and the report ends with evaluation of the thesis process and the author’s own learning.