Using Virtual Reality and 360-degree Photos and Videos in Marketing
Krasnov, Mikael (2018)
Krasnov, Mikael
Haaga-Helia ammattikorkeakoulu
2018
Creative Commons Attribution-ShareAlike 1.0 Suomi
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201805117732
https://urn.fi/URN:NBN:fi:amk-201805117732
Tiivistelmä
Virtual reality has been up and coming for years and there are a lot of possibilities for marketers. Still in year 2018 not many of the companies have invested into virtual reality or 360-degree photo/video marketing.
This thesis is all about the technologies and history behind virtual reality and how marketers could use virtual reality as their part of their marketing activities. It will tell you all the important numbers about virtual reality, what popular VR headsets there are and what kind of actions you can take to use virtual reality in your marketing.
Travel industry is one of the industries which will benefit the most from virtual reality and 360-degree video/photos in their marketing since the visual content is extremely valuable in travel marketing. Virtual reality offers marketers new way to market locations and accommodation by sending them there, virtually and it creates possibilities for agencies, too.
It also offers new ways for more effective advertising since the users are completely immersed into the content.
Many Real Estate businesses are already using VR since it allows them to showcase future projects that they haven’t even started building and gain revenue from early on.
Virtual reality also offers a “WOW”-factor and companies like Lenovo are already using it in their trade shows successfully as the 350% increase of the leads shows. Companies can now invite all their peers around the world to their events by using livestreaming with virtual reality.
This thesis is all about the technologies and history behind virtual reality and how marketers could use virtual reality as their part of their marketing activities. It will tell you all the important numbers about virtual reality, what popular VR headsets there are and what kind of actions you can take to use virtual reality in your marketing.
Travel industry is one of the industries which will benefit the most from virtual reality and 360-degree video/photos in their marketing since the visual content is extremely valuable in travel marketing. Virtual reality offers marketers new way to market locations and accommodation by sending them there, virtually and it creates possibilities for agencies, too.
It also offers new ways for more effective advertising since the users are completely immersed into the content.
Many Real Estate businesses are already using VR since it allows them to showcase future projects that they haven’t even started building and gain revenue from early on.
Virtual reality also offers a “WOW”-factor and companies like Lenovo are already using it in their trade shows successfully as the 350% increase of the leads shows. Companies can now invite all their peers around the world to their events by using livestreaming with virtual reality.