Building a concept manual for new ELIXIA Club Managers
Uusitalo, Saara (2018)
Uusitalo, Saara
Haaga-Helia ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201805147999
https://urn.fi/URN:NBN:fi:amk-201805147999
Tiivistelmä
ELIXIA is the biggest health and fitness chain in the Nordic and the second biggest in Europe. A large chain requires fast and efficient concepts that guide the actions in the clubs. Leading change is everyday business in ELIXIA. The business environment of ELIXIA is hectic and constantly changing. The new Club Manager needs to know the basic background of launching a new club and the services and selling concepts in an opened one.
The choice of methods in this project was action reasearch. The choice was made according to the nature of this project. The action research took place in ELIXIA Tikkurila and was executed at the same time as the change projects were launched. Producing the information and correcting practical errors walked hand in hand with the change projects. Many different cases were done and two biggest cases of leading change in ELIXIA Tikkurila were chosen as an examples in this thesis. With the help of the theoretical framework and the information received from the example cases and other key personnel from ELIXIA the leading change steps were made.
A ready concept manual for a new Club Manager could be a practical tool to help the new Club Manager to start the work. It helps the Club Manager to realize the background of launching new clubs, understand the selling structures in ELIXIA and to lead changes in the club. The steps to lead change in ELIXIA were: Get Yourself Onboard – Know it Yourself, Get the Staff Onboard – Teach & Coach, Walk the Walk – Talk the Talk and Anchor the Change by Rewarding short-term wins.
The object of this development project is to create a draft of a concept manual for new ELIXIA Club Managers. ELIXIA has concept manuals for many different departments but there is not one for new Club Managers. The manual will help the Club Manager to understand the background of the launching new clubs, the selling in ELIXIA and give the steps to lead changes in ELIXIA. The development project behind this thesis will create a draft of a manual that can be modified to an official concept manual.
The concept manual for a new ELIXIA Club Manager could help to lead the changes and start to build an own style of leadership and the change steps. It can also help the current Club Managers to measure their own work and maybe try to do some things differently. The final manual for leading change in ELIXIA can be done after getting this drafted manual assessed after using it several times and in more than one club.
The choice of methods in this project was action reasearch. The choice was made according to the nature of this project. The action research took place in ELIXIA Tikkurila and was executed at the same time as the change projects were launched. Producing the information and correcting practical errors walked hand in hand with the change projects. Many different cases were done and two biggest cases of leading change in ELIXIA Tikkurila were chosen as an examples in this thesis. With the help of the theoretical framework and the information received from the example cases and other key personnel from ELIXIA the leading change steps were made.
A ready concept manual for a new Club Manager could be a practical tool to help the new Club Manager to start the work. It helps the Club Manager to realize the background of launching new clubs, understand the selling structures in ELIXIA and to lead changes in the club. The steps to lead change in ELIXIA were: Get Yourself Onboard – Know it Yourself, Get the Staff Onboard – Teach & Coach, Walk the Walk – Talk the Talk and Anchor the Change by Rewarding short-term wins.
The object of this development project is to create a draft of a concept manual for new ELIXIA Club Managers. ELIXIA has concept manuals for many different departments but there is not one for new Club Managers. The manual will help the Club Manager to understand the background of the launching new clubs, the selling in ELIXIA and give the steps to lead changes in ELIXIA. The development project behind this thesis will create a draft of a manual that can be modified to an official concept manual.
The concept manual for a new ELIXIA Club Manager could help to lead the changes and start to build an own style of leadership and the change steps. It can also help the current Club Managers to measure their own work and maybe try to do some things differently. The final manual for leading change in ELIXIA can be done after getting this drafted manual assessed after using it several times and in more than one club.