Effective Use of Sales Funnel in Infomaatti Oy
Hakasalo, Erik (2018)
Hakasalo, Erik
Tampereen ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201805219189
https://urn.fi/URN:NBN:fi:amk-201805219189
Tiivistelmä
This bachelor’s thesis was written for Infomaatti Oy with the objective to figure out how to make use of sales funnel more effective. Infomaatti Oy is small IT-company, focused on electronic documentation in various construction related industries. Goal was to find out which marketing channels are most effective to approach new prospects and how to minimize the loss of potential customers in the early phase of sales funnel.
The data were collected through various sources such as books, internet pages and blogs. Information gained from these sources were then reflected on real-life experience work-ing in sales and marketing at Infomaatti Oy.
The study indicated that the first contact with prospects should be done through email marketing. Loss of prospects is minimized, initial contact before the call have been made which makes the sales call easier and prospect can evaluate the value proposition of the product. Improvements can be made in terms of structuring and timing of the email. To validate the effectiveness of email marketing, automated marketing process could be implied in sales and marketing process.
The findings indicate that Infomaatti should keep email marketing as first choice for contacting prospects but with modifications done to it.
The data were collected through various sources such as books, internet pages and blogs. Information gained from these sources were then reflected on real-life experience work-ing in sales and marketing at Infomaatti Oy.
The study indicated that the first contact with prospects should be done through email marketing. Loss of prospects is minimized, initial contact before the call have been made which makes the sales call easier and prospect can evaluate the value proposition of the product. Improvements can be made in terms of structuring and timing of the email. To validate the effectiveness of email marketing, automated marketing process could be implied in sales and marketing process.
The findings indicate that Infomaatti should keep email marketing as first choice for contacting prospects but with modifications done to it.