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“A Good Bell is Heard from Far, a Bad One Still Further” : A Socio-demography of Disclosing Negative Emotions in Social Media
(Texas Social Media Research Institute, 2017)
A survey study was conducted to explore whether certain demographic variables such as age, gender and education, and differences in individuals’ social media activity, explain differences in disclosing negative emotions ...
Social media as a 'service' for value co-creation by integrating sponsoring companies, sports entities and fans
(World Academy of Science, Engineering and Technology, 2017)
Social media has changed the ways we communicate, collaborate and connect with each other. It has also influenced our habits of consuming sports. Social media has allowed direct interaction between sponsoring companies, ...
How does value creation manifests itself in the nexus of sport and business? : a systematic review of literature
(Scientific Research Publishing, Inc., 2018)
Sport is a widely used as a vehicle for promoting business. Global brands invest tens of millions of euros in high performance athletes, top teams, and popular sporting events. Studies have also shown the potentiality of ...