What is the online marketing communications plan that helps AdLaunch grow its number of online users?
Doan, Phuoc Tho (2018)
Doan, Phuoc Tho
Laurea-ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018061814034
https://urn.fi/URN:NBN:fi:amk-2018061814034
Tiivistelmä
The author’s employer, AdLaunch commissioned this study. AdLaunch is building an online video editor with free materials including videos, photos, and music. AdLaunch’s target customers are companies who desire to create more video ads on social media.
The study objective is to propose an online marketing communication plan to help the company grow its number of online users. The outcome includes a situation analysis, an objective, a strategy, an action plan and a measurement method. More specifically, the author attempted to identify the right key message and detailed action plan to communicate it online efficiently.
The research approach in the study was case study and qualitative methods. The author used brainstorming and interviewing method to collect data. The study involved both the CEO of AdLaunch and potential users in Finland. Different analyses including SWOT, PESTEL were also conducted to support creating the plan.
After studying collected insights, the author proposed the key message is “AdLaunch enables every company to make videos quickly and affordably for social media”. Also, the action was presented in a step-by-step order and it included different elements such as website, SEO, online advertising, public relations, social media. At the end, essential suggestions for further studies to minimize the risks when executing the plan are provided.
The study objective is to propose an online marketing communication plan to help the company grow its number of online users. The outcome includes a situation analysis, an objective, a strategy, an action plan and a measurement method. More specifically, the author attempted to identify the right key message and detailed action plan to communicate it online efficiently.
The research approach in the study was case study and qualitative methods. The author used brainstorming and interviewing method to collect data. The study involved both the CEO of AdLaunch and potential users in Finland. Different analyses including SWOT, PESTEL were also conducted to support creating the plan.
After studying collected insights, the author proposed the key message is “AdLaunch enables every company to make videos quickly and affordably for social media”. Also, the action was presented in a step-by-step order and it included different elements such as website, SEO, online advertising, public relations, social media. At the end, essential suggestions for further studies to minimize the risks when executing the plan are provided.