The importance of english language to brazilian business owners
Kaskelainen, Ertti (2018)
Kaskelainen, Ertti
Centria-ammattikorkeakoulu
2018
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018081314480
https://urn.fi/URN:NBN:fi:amk-2018081314480
Tiivistelmä
This thesis is about the importance of English language to Brazilian business owners. The study was based on qualitative research and the methodology used was phenomenological methodology. The first chapter explains why the world is in a situation where English language is the lingua franca. Moreover, it emphasizes the importance of English language, especially the connection between economic success and English.
The second chapter is about the dominance of English language in social sciences. It discusses the social science output of the world languages compared to English. In addition, the author explains the term knowledge economy and why English language is a quintessential medium in it.
The third chapter shows the current state of English language in Brazil with differences from basic education to higher education. Furthermore, it showcases the current situation of English in Brazil for Brazilian enterprises. It shows the type of English they use in various sectors of business and the type of English teaching they need. Moreover, the chapter presents some of the negative attitudes that Brazilians have towards English in general, both systematically and individually.
The fourth chapter discusses the empirical methodology used for the thesis. The fifth chapter is the empirical research of this study. It consists of seven interviews that were made with Brazilian business owners/managers. The results show that there is no focus on English language in the Brazilian educational system, except in higher education. Private education is too expensive for the common people which means that only a very small percentage of Brazilians speak English. The results of the analysis of the empirical study show that the theoretical part of the study matches with the empirical part of the study. Brazilian government needs to invest in English through public education, so that the majority of the population would have the means to participate in the globalizing world.
The second chapter is about the dominance of English language in social sciences. It discusses the social science output of the world languages compared to English. In addition, the author explains the term knowledge economy and why English language is a quintessential medium in it.
The third chapter shows the current state of English language in Brazil with differences from basic education to higher education. Furthermore, it showcases the current situation of English in Brazil for Brazilian enterprises. It shows the type of English they use in various sectors of business and the type of English teaching they need. Moreover, the chapter presents some of the negative attitudes that Brazilians have towards English in general, both systematically and individually.
The fourth chapter discusses the empirical methodology used for the thesis. The fifth chapter is the empirical research of this study. It consists of seven interviews that were made with Brazilian business owners/managers. The results show that there is no focus on English language in the Brazilian educational system, except in higher education. Private education is too expensive for the common people which means that only a very small percentage of Brazilians speak English. The results of the analysis of the empirical study show that the theoretical part of the study matches with the empirical part of the study. Brazilian government needs to invest in English through public education, so that the majority of the population would have the means to participate in the globalizing world.