New promotional campaigns : marketing campaigns and product ideas
Zocca, Alessandro (2018)
Zocca, Alessandro
Tampereen ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018100815797
https://urn.fi/URN:NBN:fi:amk-2018100815797
Tiivistelmä
This Bachelor’s thesis analyses the company Pirkanmaan Perheravintolat Oy and the success of the worldwide known American fast-food chain McDonald’s, worldwide and in Finland. A special focus on the region of the city of Tampere and the products advertised in the franchisee restaurants of the area.
This research wants to point out the market expansion that McDonald’s has been able to develop from being just a singular small kiosk in San Bernardino, introducing new products and technologies that changed the way that people eat. Information about the current situation of Pirkanmaan Perheravintolat Oy are examined and differences with its main competitors in Finland are pointed out in an analysis of between them. The objective was to conceive new ideas for some hypothetical periodical marketing campaign and a possible new product that could attract more potential customer to eat at McDonald’s instead that in a competitor restaurant.
In order to implement the text with realistic data several secondary resources are used. Such as articles about the company, technical information received from McDonald’s Finland, Pirkanmaan Perheravintolat Oy, the interview to a restaurant manager and other fonts like on-site observation. This monitoring done by the researcher himself helps to list a few information regarding the main competitors of McDonald’s (like Hesburger) listed in the text in order to understand their marketing strategies, their corporate image and the main differences between them.
The outcome of this thesis gives as a result a better insight view on possible changes in the company’s marketing periodical campaigns and processes also proposing a new potential product that could be part of one or more periodical campaigns.
This research wants to point out the market expansion that McDonald’s has been able to develop from being just a singular small kiosk in San Bernardino, introducing new products and technologies that changed the way that people eat. Information about the current situation of Pirkanmaan Perheravintolat Oy are examined and differences with its main competitors in Finland are pointed out in an analysis of between them. The objective was to conceive new ideas for some hypothetical periodical marketing campaign and a possible new product that could attract more potential customer to eat at McDonald’s instead that in a competitor restaurant.
In order to implement the text with realistic data several secondary resources are used. Such as articles about the company, technical information received from McDonald’s Finland, Pirkanmaan Perheravintolat Oy, the interview to a restaurant manager and other fonts like on-site observation. This monitoring done by the researcher himself helps to list a few information regarding the main competitors of McDonald’s (like Hesburger) listed in the text in order to understand their marketing strategies, their corporate image and the main differences between them.
The outcome of this thesis gives as a result a better insight view on possible changes in the company’s marketing periodical campaigns and processes also proposing a new potential product that could be part of one or more periodical campaigns.