How and why do organizations utilize business model innovation? : point of view : people
Sainio, Meri (2018)
Sainio, Meri
Laurea-ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018110116481
https://urn.fi/URN:NBN:fi:amk-2018110116481
Tiivistelmä
The topic of this thesis as its purpose was to find out how and why do organizations utilize business model innovation. As the subject on its own was too wide I decided to focus my research on people. The aim was to find out how business model innovation affects customers and how value is created for the customer.
It is important to shed deeper light on how and why organizations utilize business model innovation because business model innovation is what will help organizations succeed and keep succeeding.
This thesis was commissioned by Differo Oy and it was executed with a Sprint method in three weeks. Eight other students executed this thesis with the same main topic but different point of views which were processes, spaces and people.
In this thesis, the background knowledge was gathered through literature review and net scouting. This was to get background information of the area and a general understanding of the topic. Qualitative methods were used to gain primary data for this thesis. The primary data was gathered through theme interviews.
The results of this thesis provide answers to Differo Oy or any other organization on why business model innovation is utilized, how is it utilized, how does business model innovation affect customers and how is value created. This thesis also provides knowledge of some of the main challenge’s organizations phase with business model innovation and a suggestion of what are the main factors in order to have true innovation in an organization.
According to this thesis, organizations utilize business model innovation for four main reasons, because of a need, to gain understanding, because of an opportunity and because of a desire. The way it is utilized is to help their customers and find solutions which work better .
It is important to shed deeper light on how and why organizations utilize business model innovation because business model innovation is what will help organizations succeed and keep succeeding.
This thesis was commissioned by Differo Oy and it was executed with a Sprint method in three weeks. Eight other students executed this thesis with the same main topic but different point of views which were processes, spaces and people.
In this thesis, the background knowledge was gathered through literature review and net scouting. This was to get background information of the area and a general understanding of the topic. Qualitative methods were used to gain primary data for this thesis. The primary data was gathered through theme interviews.
The results of this thesis provide answers to Differo Oy or any other organization on why business model innovation is utilized, how is it utilized, how does business model innovation affect customers and how is value created. This thesis also provides knowledge of some of the main challenge’s organizations phase with business model innovation and a suggestion of what are the main factors in order to have true innovation in an organization.
According to this thesis, organizations utilize business model innovation for four main reasons, because of a need, to gain understanding, because of an opportunity and because of a desire. The way it is utilized is to help their customers and find solutions which work better .