Helsinki’s Sneaker Spa Business Evaluation And Service Design
Mai, Duc (2017)
Mai, Duc
Laurea-ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018111617278
https://urn.fi/URN:NBN:fi:amk-2018111617278
Tiivistelmä
Helsinki’s Sneaker Spa is the first provider of sport shoes and sneakers professional cleaning service, started by young entrepreneurs in 2017, the company named Sneakerheadz Oy and they are the main beneficial of this thesis.
The aim of the thesis is to make business evaluation and service design for the store, the smaller goal is pricing the services. These goals are crucial towards the early beginning of the company, also stating the seriousity of the company with investors or authorities. Sneakers and its culture worldwide in general and in Finland in particular is introduced as theoretical background.
To reach these goals, the author gathered knowledge from various sources, mainly from books and online materials took a small part in this thesis. For the service design process, Morizt service design theory was taken into the scope and the book also provides research methods to use in the research stage.
The pricing step was conducted following Polene book, as the author has big reflection on how to price the service with good strategy to balance the profit and gain the trust of customers. Inside this thesis, two main models are used to evaluate the business: SWOT analysis and Business model canvas.
Research stage requires both qualitative and quantitative methods, gathering data and insights from both normal people and professionals. Using group survey, in-depth interview, personas and camera journal brings the idea from imagination to evaluated real concept.
The thesis has reached its goals in the end, providing a ready to apply service, the price table and several factors of both advantage or disadvantages of the young company, therefore it can prepare for development in near future in changing market.
The aim of the thesis is to make business evaluation and service design for the store, the smaller goal is pricing the services. These goals are crucial towards the early beginning of the company, also stating the seriousity of the company with investors or authorities. Sneakers and its culture worldwide in general and in Finland in particular is introduced as theoretical background.
To reach these goals, the author gathered knowledge from various sources, mainly from books and online materials took a small part in this thesis. For the service design process, Morizt service design theory was taken into the scope and the book also provides research methods to use in the research stage.
The pricing step was conducted following Polene book, as the author has big reflection on how to price the service with good strategy to balance the profit and gain the trust of customers. Inside this thesis, two main models are used to evaluate the business: SWOT analysis and Business model canvas.
Research stage requires both qualitative and quantitative methods, gathering data and insights from both normal people and professionals. Using group survey, in-depth interview, personas and camera journal brings the idea from imagination to evaluated real concept.
The thesis has reached its goals in the end, providing a ready to apply service, the price table and several factors of both advantage or disadvantages of the young company, therefore it can prepare for development in near future in changing market.