EVALUATION MODEL OF PERFORMANCE OF CHINA DISTRIBUTORS FOR DEWACO COMPANY
Takala, Lijing (2018)
Takala, Lijing
Satakunnan ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018111917467
https://urn.fi/URN:NBN:fi:amk-2018111917467
Tiivistelmä
This thesis was written for a project to establish a meaningful and feasible distributor evaluation model which could apply by foreign engineering company in China market according to Chinese special culture and business environment. The objectives of the thesis would be a description of an evaluation process, a developed Balanced Scorecard, and an instruction of the Balanced Scorecard utility.
The theoretical part contained background of the project and some Theory review related to the topic of performance evaluation model. The engineering business environment in China was discussed in the background part. The literature review included concept and role of the distributors, process guideline 4-D model and theories of Balanced Scorecard. The evaluation model project was built based on the theory of the Balanced Scorecard, and aligned to the guild line of 4-D process model.
The research method was qualitative analysis. Necessary information mainly collected from structured interviews to Dewaco distributors, also obtained from discussions with related specialists in the engineering industry in China.
The empirical part introduced the general information of the cases companies Dewaco and its distributor system in China market. There was a description of evaluation process for Dewaco to sketch the outlining of the evaluation model, the main body of evaluation model displayed as a Balanced Scorecard System, and a user instruction of the Balanced Scorecard was written as a supplementary document to explain the usage of designed Balanced Scorecard.
At the end, the recommendation was given to the case company Dewaco, to advice the evaluation application and possible trend to develop the evaluation model according to the changing business environment.
The theoretical part contained background of the project and some Theory review related to the topic of performance evaluation model. The engineering business environment in China was discussed in the background part. The literature review included concept and role of the distributors, process guideline 4-D model and theories of Balanced Scorecard. The evaluation model project was built based on the theory of the Balanced Scorecard, and aligned to the guild line of 4-D process model.
The research method was qualitative analysis. Necessary information mainly collected from structured interviews to Dewaco distributors, also obtained from discussions with related specialists in the engineering industry in China.
The empirical part introduced the general information of the cases companies Dewaco and its distributor system in China market. There was a description of evaluation process for Dewaco to sketch the outlining of the evaluation model, the main body of evaluation model displayed as a Balanced Scorecard System, and a user instruction of the Balanced Scorecard was written as a supplementary document to explain the usage of designed Balanced Scorecard.
At the end, the recommendation was given to the case company Dewaco, to advice the evaluation application and possible trend to develop the evaluation model according to the changing business environment.