Shared value through practised corporate social responsibility actions in Pohjola Rakennus
Rosvall, Viveka (2018)
Rosvall, Viveka
Tampereen ammattikorkeakoulu
2018
yritysvastuuAll rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018120420012
https://urn.fi/URN:NBN:fi:amk-2018120420012
Tiivistelmä
This report studies the shared value created through corporate social responsibility (CSR) actions in Pohjola Rakennus. First this report focuses identifying the CSR actions Pohjola Rakennus is practicing. This is done by interviewing the company’s internal stakeholders and reflecting author’s own experience in the company. Also, theoretical framework of CSR is covered. All the practiced CSR actions are gathered together in this paper.
Secondly, the shared value of CSR actions in Pohjola Rakennus is evaluated. The case company’s corporate social actions’ outcome is compared to shared value theoretical framework to discover, if the actions create shared value. The results can be found in this paper, in producing shared value part. Further suggestions to maximize value creation are also given in this research. The suggestions are based on the company’s state of CSR and practiced actions.
This is a topical matter for Pohjola Rakennus, since it is practicing CSR, but lacks knowledge how to implement CSR strategy fully and how to maximize shared value. Also, the personnel and external stakeholders have not been aware of the company’s CSR actions. Therefore, value of the CSR actions is not maximized. The author has years of experience working in the case company and noticed the need for this research in the case company.
The results of this research are clear. Pohjola Rakennus is practising many CSR actions, but is unable to maximize the shared value of these actions. This research suggests the company would benefit if it would build a CSR strategy. CSR actions should also be align to the business strategy, in order to maximize the shared value.
Corporate social responsibility is trending and competitors, partners and customers are become more and more aware of companies’ CSR. Also, the construction industry, where the company operates, gives many opportunities to create shared value. Creating shared value is not only philanthropy, but effects on the company’s competitiveness and success. Therefore, Pohjola Rakennus’s CSR actions and creating shared value were studied in this research.
Secondly, the shared value of CSR actions in Pohjola Rakennus is evaluated. The case company’s corporate social actions’ outcome is compared to shared value theoretical framework to discover, if the actions create shared value. The results can be found in this paper, in producing shared value part. Further suggestions to maximize value creation are also given in this research. The suggestions are based on the company’s state of CSR and practiced actions.
This is a topical matter for Pohjola Rakennus, since it is practicing CSR, but lacks knowledge how to implement CSR strategy fully and how to maximize shared value. Also, the personnel and external stakeholders have not been aware of the company’s CSR actions. Therefore, value of the CSR actions is not maximized. The author has years of experience working in the case company and noticed the need for this research in the case company.
The results of this research are clear. Pohjola Rakennus is practising many CSR actions, but is unable to maximize the shared value of these actions. This research suggests the company would benefit if it would build a CSR strategy. CSR actions should also be align to the business strategy, in order to maximize the shared value.
Corporate social responsibility is trending and competitors, partners and customers are become more and more aware of companies’ CSR. Also, the construction industry, where the company operates, gives many opportunities to create shared value. Creating shared value is not only philanthropy, but effects on the company’s competitiveness and success. Therefore, Pohjola Rakennus’s CSR actions and creating shared value were studied in this research.