International Tourism and Marketing Development: Case Break Sokos Hotel Bomba
Holopainen, Elina (2018)
Holopainen, Elina
Karelia-ammattikorkeakoulu (Pohjois-Karjalan ammattikorkeakoulu)
2018
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018120420068
https://urn.fi/URN:NBN:fi:amk-2018120420068
Tiivistelmä
Tourism and travelling is a fast growing industry and it is becoming more globalized. It is affected by many issues such as the ongoing trends, economic downturns, globalization and the changes in needs and wants of the consumers. The goals of this thesis were to determine the development needs in marketing and find out what international tourists are expecting and wanting from Break Sokos Hotel Bomba as a destination.
Both qualitative and quantitative research methods were used in collecting primary data which was supported with secondary data findings. The main focus was on strategic and digital marketing and the ways of improving marketing towards international tourists. The data was collected with a questionnaire targeted towards international tourists visiting Break Sokos Hotel Bomba and the results of the questionnaire were supported with interviews. The respond rate was low but most of the responds supported the theoretical knowledge found.
Based on the results of the research and the findings on secondary data, suggestions concerning marketing and especially digital marketing were made for Break Sokos Hotel Bomba. It was found that there was a lack in using digital marketing tools to promote the destination to foreign visitors and a detailed marketing plan was missing. In the future, a research could be made comparing the international marketing and the number of international visitors of Break Sokos Hotel Koli and Break Sokos Hotel Bomba.
Both qualitative and quantitative research methods were used in collecting primary data which was supported with secondary data findings. The main focus was on strategic and digital marketing and the ways of improving marketing towards international tourists. The data was collected with a questionnaire targeted towards international tourists visiting Break Sokos Hotel Bomba and the results of the questionnaire were supported with interviews. The respond rate was low but most of the responds supported the theoretical knowledge found.
Based on the results of the research and the findings on secondary data, suggestions concerning marketing and especially digital marketing were made for Break Sokos Hotel Bomba. It was found that there was a lack in using digital marketing tools to promote the destination to foreign visitors and a detailed marketing plan was missing. In the future, a research could be made comparing the international marketing and the number of international visitors of Break Sokos Hotel Koli and Break Sokos Hotel Bomba.