Planning and Promotion Guide for a Music Concert
Todze Mosima, Frank (2018)
Todze Mosima, Frank
Haaga-Helia ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018120720510
https://urn.fi/URN:NBN:fi:amk-2018120720510
Tiivistelmä
Music today is evolving on a daily basis and this is highly influenced by listeners with different taste and demand in music. The music industry has so far been innovative with satisfying the music market needs. One successful way implemented is live music entertainment in music concerts. The demand for music concerts in the world today is quite high, so in order to organize a concert, it is essential to plan and promote the events properly so as to ensure success.
This study introduces the important aspects that are part of music concerts organization and recommendations on how to attend to these steps. These steps include marketing and promotion planning, operational planning and risk management.
Organizing a music concert is a project and it is necessary to guide the various stages with the aid of a project management model. This study follows the 5-phase project management model. The research is a combination of a theoretical as well as a practical approach in relation to music events organization.
The practical approach is based on the author’s personal experience in small scale music concerts organization, an interview and in addition, an analysis of the practicalities involved in other large music events in Europe.
Music concert planning is a hands-on process and this study will outline important recommendations on how to practically approach the process. It aims at throwing more light on the how to initiate a music concert organizational plan with basic aspects, market and pro-mote a concert and finally attaining the overall or main goals and objectives of a music concert as a promoter or organizer.
This study introduces the important aspects that are part of music concerts organization and recommendations on how to attend to these steps. These steps include marketing and promotion planning, operational planning and risk management.
Organizing a music concert is a project and it is necessary to guide the various stages with the aid of a project management model. This study follows the 5-phase project management model. The research is a combination of a theoretical as well as a practical approach in relation to music events organization.
The practical approach is based on the author’s personal experience in small scale music concerts organization, an interview and in addition, an analysis of the practicalities involved in other large music events in Europe.
Music concert planning is a hands-on process and this study will outline important recommendations on how to practically approach the process. It aims at throwing more light on the how to initiate a music concert organizational plan with basic aspects, market and pro-mote a concert and finally attaining the overall or main goals and objectives of a music concert as a promoter or organizer.