How corporate culture enhances sport in sport organization
Chen, Jinjiang (2018)
Chen, Jinjiang
Haaga-Helia ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018123122950
https://urn.fi/URN:NBN:fi:amk-2018123122950
Tiivistelmä
The purpose of this thesis is to explore how corporate culture helps to expand sports management in sports organizations.
Culture is a process of spreading and renewing with the development of human society from the beginning to the present. As big as a country or a nationality, as small as an organization or a person, the shadow of culture frequently follows. Combined with our sports management course, I began to explore the corporate culture of the sports industry. In this paper, through the introduction of corporate culture, the necessity of induction and a systematical analysis of corporate culture have been studied and gradually deepened the contrast between sports organizational culture and other industrial organizational cultures. And through the NBA basketball culture and Li Ning sports enterprise culture as a reference vividly and truthfully describes the important role of culture in a sports organization and management.
This paper analyzes the present situation of an enterprise culture in sports industry, and puts forward some ideas and constructive suggestions for the future development of sports organization culture. Thanks to the authors who have referred to the relevant materials used in this paper. All their previous efforts and research, it have provided a great help for the smooth progress of this paper. Hope that in the future, the organization culture direction research can more be focused on details distinguishing different industries, which will bring more clear bearing effect for each industry via others aspects of culture promotion.
Culture is a process of spreading and renewing with the development of human society from the beginning to the present. As big as a country or a nationality, as small as an organization or a person, the shadow of culture frequently follows. Combined with our sports management course, I began to explore the corporate culture of the sports industry. In this paper, through the introduction of corporate culture, the necessity of induction and a systematical analysis of corporate culture have been studied and gradually deepened the contrast between sports organizational culture and other industrial organizational cultures. And through the NBA basketball culture and Li Ning sports enterprise culture as a reference vividly and truthfully describes the important role of culture in a sports organization and management.
This paper analyzes the present situation of an enterprise culture in sports industry, and puts forward some ideas and constructive suggestions for the future development of sports organization culture. Thanks to the authors who have referred to the relevant materials used in this paper. All their previous efforts and research, it have provided a great help for the smooth progress of this paper. Hope that in the future, the organization culture direction research can more be focused on details distinguishing different industries, which will bring more clear bearing effect for each industry via others aspects of culture promotion.