The Cooperation Committee as a Tool of Change Management and Change Communication: Reflections from the Education Division at the City of Helsinki, August 2017 to June 2018
Grundström, Enni (2018)
Julkaisun pysyvä osoite on
This research examines the perceptions of change management and communication in the Education Division’s marketing and communications team at the City of Helsinki from August 2017 to June 2018. It also examines the role of the cooperative committee as a tool in the organisational reform process. The research answers the questions on how change management is implemented and how it is perceived by members of the marketing and communications team in the Education Division. The research provides a background into the organisational reform in the City of Helsinki, its history and structure, and explains concepts around change management and change communication. The research method is qualitative semi-structured interviews with the unit of analysis that consists of respondents chosen on the basis of their diverse background in the organisation. This thesis discusses existing studies in relation to this research and analyses the effects of the organisational reform on the unit of analysis. The results of the study show that respondents distinguish between change management and change communication. They criticize change management but feel that change communication works well in the organisation. They experience a lack of support from management in general that creates mistrust. The findings show that using change managers in the change process could ben-efit the organisation. This thesis provides recommendations for future change management and communication in different organisations and recommends the use of knowledgeable change managers in processes of change.
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Change Management and Change Communication: Reflections from the Marketing and Communications Team in the Education Division at the City of Helsinki, August 2017 to June 2018 Grundström, Enni (Yrkeshögskolan Arcada, 2018)This research examines the perceptions of change management and communication in the Education Division’s marketing and communications team at the City of Helsinki from Au-gust 2017 to June 2018. It also examines the role ...
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