Analysis of Chinese e-commerce development
Xiong, Mengti (2010)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201005057779
https://urn.fi/URN:NBN:fi:amk-201005057779
Tiivistelmä
Electronic commerce as a new field of application of internet technology was started in North America 1994. The developing speed of e-commerce has proved to be successful in the commercial world. Moreover, Chinese e-commerce as late comer also has shown its great potential in all the IT related-industries.
This thesis focuses on the development of the Chinese e-commerce over recent years. The data for conducting the thesis are collected from the primary sources like company reports, newspaper and secondary sources such as, books, articles and journals.
On the basis of the analysis of the current distribution channel, the empirical part of the thesis is started with an introduction of online distribution and how online distribution channels affect the Chinese e-commerce market. Addi-tionally based on the analysis of current Chinese e-commerce market, this thesis is more focused on the Business-Customer (B2C) e-commerce part.
With comprehensive descriptions in current Chinese B-C e-commerce market, the objective is to discover the main problems and opportunities of this market.
Finally, through the case: Taobao.com, the study takes a more microcosmic research to discover how the local Chinese B-C e-commerce company works under this condition of current online market and how Taobao.com operates so successfully. Meanwhile, according to analysis, Taobao.com’s successful case reflects the development tendency of Chinese B-C e-commerce.
This thesis focuses on the development of the Chinese e-commerce over recent years. The data for conducting the thesis are collected from the primary sources like company reports, newspaper and secondary sources such as, books, articles and journals.
On the basis of the analysis of the current distribution channel, the empirical part of the thesis is started with an introduction of online distribution and how online distribution channels affect the Chinese e-commerce market. Addi-tionally based on the analysis of current Chinese e-commerce market, this thesis is more focused on the Business-Customer (B2C) e-commerce part.
With comprehensive descriptions in current Chinese B-C e-commerce market, the objective is to discover the main problems and opportunities of this market.
Finally, through the case: Taobao.com, the study takes a more microcosmic research to discover how the local Chinese B-C e-commerce company works under this condition of current online market and how Taobao.com operates so successfully. Meanwhile, according to analysis, Taobao.com’s successful case reflects the development tendency of Chinese B-C e-commerce.